Ali Marketing Will "Smile" Pushed To The Internet Explosion! The New Media Closed Loop Marketing Is Such A Joke.
In the marketing and operation of the play,
Alibaba
In fact, it is the biggest trader behind the world. With the help of Ali great entertainment plate, the platform has successfully opened up the resources advantages of many platforms.
micro-blog
Hot search list and other top places, on-line 24 hours, Youku broadcast volume exceeded 500 million, 60 hours break 1 billion, set the most Chinese TV drama network playback volume, online weekly broadcast volume quickly broke 3 billion.
Especially in the younger age group, the drama captured a large number of "licking screen party" in summer.
"A smile is very beautiful."
It has become a hot topic for discussion.
Since Alibaba acquired $5 billion 600 million for excellent soil, Ali is in the process.
Product operation
On the beginning of the real realization of marketing closed loop, compared with the past single form of information marketing or directional marketing, Ali opened a lot of innovative attempts in the operation of "a little smile", and opened up multiple platforms such as information, video, promotion, live broadcast, electricity supplier and so on, forming "information + Video +".
Online retailers
New media closed loop + social networking + promotion.
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