The Development Trend Of The Electricity Supplier Is Fierce. The Rolls-Royce In Underwear Circles Should Push The Strategic Pformation Of Garment La Perla.

What is the development trend of the recent e-commerce industry? Let's take a look at it together: Guess launched Guess Music, matching music and fashion "marriage", and very optimistic about this combination.

The second quarter earnings of the parent company will rise, and the electricity supplier will be increased in the future. Paris

"The world's 50 most valuable beauty brands" have been seized, and the fashion brand Long Tall Sally for the tall women has been bought by Germany's TriStyle 30 million; the underwear industry's Rolls-Royce should be pushed into the strategic pformation of La Perla.

1.Guess launches GuessMusic to match music + fashion "marriage"

Recently, the US clothing brand Guess announced the launch of Guess Music, which is jointly launched with American Record Company Republic Records, the world's record company. The two cooperation will bring fashion and music together.

It is reported that Guess Music was released in August 28th, and the latest single "Side to Side" of Republic Records's American female singer Ariana Grande and Nicki Minaj chorus was first released for 24 hours on the day.

It is understood that in the MV, Ariana will wear the latest Guess sports clothing, and spectators will have the opportunity to purchase the product on the Guess commodity page.

The new platform aims to connect famous and new generation artists with designers, and promote artistic inspiration and exposure through this relationship.

2.CK parent company's second quarter earnings rise will increase electricity supplier investment in the future.

By the year July 31st, the total revenue of Calvin Klein increased by 12%, reaching 726 million US dollars.

Tommy Hilfiger, another brand owned by the group, also increased by 6.1% to 8.6 dollars.

CK parent company PVH therefore raised its annual profit forecast.

Although the retail business of Calvin Klein and Tommy Hilfiger in the US area is still not optimistic, the momentum of online sales and third party wholesale channels is rising steadily.

PVH said that it would increase investment in e-commerce.

In addition to the online store of the brand official website, macys.com, Amazon, Zalando, Tmall and other different electronic business platforms are within the scope of the group's consideration.

Moreover, 50% of the market budget of the two brands of Calvin Klein and Tommy Hilfiger will be put into the field of digital marketing in the future.

3. Paris L'OREAL has won the world's most valuable 50 cosmetics brand in three years.

Recently, Brand Finance, the famous British brand assessment agency, announced the list of the 50 most valuable cosmetic brands in the world in 2016.

The French beauty giant L'OREAL group's brand L'OREAL Paris (L 'Or e al Paris) has won the top three consecutive years, with a total value of $13 billion 700 million in brand value.

It is reported that brand value ranked second and third respectively are Gillette (Gillette) and NIVEA (Nivea).

The brand value of L 'Or al Paris increased by 22% compared with that in 2015, a record of the industry. The brand strength index reached 91.5 points (percentage system). Not only was it the most valuable brand in beauty category, but also ranked third in the 2016 Brand Finance industry wide brand value list, only behind Disney (Disney) and Lego (Lego).

4. Germany TriStyle 30 million pounds acquisition of fashion brand Long Tall Sally for tall women

Recently, investment company Amery Captial announced that it would sell its fashion brand Long Tall Sally to Equistone's fashion group TriStyle Mode GmbH at a price of 30 million pounds.

At present, Long Tall Sally has four stores in the world's 10 main markets, namely the UK (10), Canada (7), the United States (4) and Germany (5), and also provides delivery services to over 120 countries.

Sales in the UK account for 35% of the group's total sales and are the main market.

The company's clothes are all aimed at tall women. Currently, there are 388 employees in the world, 128 of whom are in the UK, 129 in North America and 47 in Germany.

It is understood that Long Tall Sally was founded in 1975, and the founder is Judy Rich, an American female entrepreneur who is six feet (1.83 meters) tall.

The company opened its first store in London in 1976.

It aims at "becoming the first choice for women in the world to buy fashion products".

5. underwear industry Rolls-Royce to push into garment La Perla strategic pformation

Italy high-end underwear brand La Perla has been founded for 62 years, and announced recently that it will formally enter the garment industry.

Previously, La Perla has been making socks, underwear, stockings and silk pajamas.

This change marks the formal pformation of La Perla into a more diversified lifestyle brand.

In the future, it will have garments, underwear, pajamas, swimsuits, accessories and men's pajamas and swimsuits.

La Perla said this move is "the first step in brand change towards a complete lifestyle theme".

It is understood that La Perla also has evening dress, high-heeled shoes and perfume products, but not many, underwear has always been its flagship product.