Analysis Of Made In China In The Olympic Games

The Rio Olympic Games are in full swing. Geographically, this is the most distant Olympic Games from China, but if we look at it from another angle, we will find that it is very close to China. Although it is thousands of miles away and across the ocean, as long as you stand in the place with the Olympic logo and look around, you can see the product The Rio Olympic Games is not only the arena for Chinese athletes, but also made in China The competition field of.

During the Rio Olympic Games, officials, volunteers and logistics personnel can be seen everywhere. They wear uniform clothes, which are provided by the official supplier of the Rio Olympic Games. Although the color and style of the dress are different, the distinctive logo reminds everyone that it is made in China.

A basketball referee said that he was concerned about how much China he saw on the court brand I felt a little surprised because, for example, basketball, the former main sponsor was American brands. It's normal for everyone to be surprised, because in the previous 80 years, there were only American brands in this field.

In addition to designing and producing clothes for judges and volunteers, Chinese sportswear brands also sponsor athletes. The full set of equipment of Chinese weightlifter Lv Xiaojun, who just won the silver medal, comes from Chinese brands, replacing previous foreign brands, including specially made weightlifting shoes for him.

What's the difference between "Made in China" and "Created in China"? The sponsor staff of the Chinese Weight Team told the reporter: "This pair of shoes has very complex technical requirements. Intuitively speaking, this pair of shoes can withstand a ton of weight, which is impossible for ordinary shoes."

Lv Xiaojun believes that the service of local manufacturing is also upgrading, because in the past there was no service after the distribution of foreign clothing. Now, athletes will improve in time after they raise questions, and they will come to the service at least once or twice a month.

An Olympic franchise store located in Copacabana Beach, Rio, is selling thousands of different Olympic souvenirs. The most conspicuous ones in the shopping mall are the mascots of the Olympic Games, "Venus" and "Tom". They are bright in color and cute in shape. Once they are launched into the market, they become popular commodities. And small plush objects of various sizes and shapes, as well as a variety of small ornaments, have also become the new favorite in people's shopping baskets.

Most of these Olympic licensed products, which are popular with the public, are made by Chinese enterprises. Since the Olympic Games has strict requirements on the fabric material, sewing process, toy modeling, and icon printing of the mascot plush toys, and must face global public bidding, Chinese enterprises compete with manufacturers in the United States, Britain, and other countries on the same stage. It only takes five months to complete the whole process from design to manufacturing, and finally win the production license of the Olympic licensed goods.

It is understood that since last year, one of the Olympic mascots "Venus" has been sold in about 40000 sales points in Brazil, becoming one of the best-selling Olympic licensed goods. Since August 3, 2015, this Chinese enterprise has successively exported 600000 mascots with a value of 1.72 million dollars.

Sponsors of the Olympic Games are classified from high to low, including partners, sponsors, supporters and suppliers of the Olympic Games. Among suppliers, there are two Chinese brands. One enterprise is responsible for leading the "Chinese style" of official clothing for the Rio Olympic Games, and the other air conditioning enterprise is responsible for blowing the "Chinese style" in the venues.

When looking for air conditioners made in China in the venue, the reporter accidentally found that the air conditioner users in one office were a group of refrigeration technicians who served a world famous enterprise. Reporters are curious about their impression of Made in China. The staff of the Chinese air conditioning manufacturer not only did not fear the interview, but also helped to translate it, reflecting their confidence in Chinese manufacturing. The refrigeration technician of a world famous enterprise said: "I have been working in the refrigeration field for more than 20 years, and this air conditioner is of good quality and quiet in refrigeration. Now Chinese products are very good, and I have also bought refrigeration products from China. The products are very satisfactory, and the quality is very good, and the quality has improved rapidly in recent years."

Chinese equipment manufacturers can enter the list of official suppliers for the Rio Olympic Games, which is the best endorsement of "Made in China".

In the area of international media staff, the reporter saw that the security equipment was also made in China, but the reporter saw that the logo made in China was covered because they were not the official supplier of the Olympic Games. It is understood that 17 of the 18 venues have used Chinese made security equipment.

During the Olympic Games, there were tens of thousands of athletes, spectators, media reporters and participants. Once the security equipment went wrong, a large area of people would be blocked. In order to ensure the reliable operation of the equipment, the Chinese equipment supplier has set up a 16 person technical support team to form a command group and six patrol groups to ensure the first time to provide support services.

There were more than 300 sets of security inspection equipment in Rio, 256 of which were made in China. This is not the first time that Made in China has escorted an international major event. The Chinese security equipment provider of the Rio Olympics has also participated in several international major events, such as the Sochi Winter Olympics and the Brazil World Cup.

In the Rio Olympic Games, in addition to the security scanning equipment in the venues and Olympic villages, Chinese made products can also be seen inside the venues and on the main roads in Rio districts. The security equipment provided by Chinese companies accounted for more than 80% of the total number of Olympic equipment projects. During the Olympic Games, the images captured by these monitoring equipment will be transmitted to the operation monitoring center in Rio, It is used to help analyze the real-time security situation.

The main supplier of China's security products and cameras said: "We started to contact with this project at the end of 2015, when they had an international official sponsor, but we continued to communicate with them and provide prototype testing. Finally, the Olympic Organizing Committee highly recognized our quality, picture quality and performance, and finally gave us the opportunity of this project. Through this bidding, we can stand out from the competition with international first tier brands. "

Rio is famous for its traffic jam. The reporter found that the biggest difference between the Rio Olympic Games and the previous ones is that many of its games are distributed in different competition areas, and the distance between them is far. Local people said that the most reliable way is to take the subway. Line 4, which was opened before the opening ceremony, is called the Olympic subway. It is the urban area leading to the Baha Olympic Park. This area is also the most concentrated area of events. Is it fast or not?

The reporter tested that the Olympic subway Rio Metro Line 4 is 16 kilometers long and only takes about 15 minutes to arrive. The local people told the reporter that if the special line was not opened, the same distance would take more than two hours to drive to watch the race.

All the trains running on this special line are made in China. In addition, 60% of the carriages of all Rio subways come from the same Chinese enterprise. In order to ensure the smooth operation of the Olympic Games, Chinese enterprises have established a "daily inspection" working system, which carefully screen every part from a screw to a locomotive engine, minimizing the possibility of problems in passenger train operation.

The subway is the biggest investment in all the Rio Olympics made in China. It created the history of China's rail transit equipment serving the Olympic Games overseas. Reliable made in China, coupled with reliable Chinese services, make Brazilians full of confidence.

In the evening, the Olympic Park is broadcasting the games live, and the surrounding venues are all playing games. Both the needs of the games and the broadcast have very high requirements for the stability of power supply. Maybe many people will not know that there is a Chinese company behind it that has been quietly supporting it.

In the Brazilian power industry, this Chinese enterprise is the third largest operator and the largest foreign-funded enterprise. On the electronic screen of the company's centralized control center, the operation status of power grids in different regions is displayed. The center is connected to the national power dispatching department of Brazil and each substation to implement all-round synchronous monitoring. To some extent, it can be said that it is the "headquarters" of the power protection work of the Rio Olympic Games.

The number of Chinese enterprises shortlisted as official suppliers of the Olympic Games is limited, but Chinese elements can be seen everywhere in and out of the stadium, and they are directly or indirectly involved in the construction of the Rio Olympic Games.

The Olympic Games is a grand sports event, but it reflects more than just a sports event. Although Made in China still has some shortcomings, and there is still huge room for improvement and development, think about it, when the Chinese first participated in the Olympic Games, they could not even produce a pair of professional running shoes. Today, we not only held the Olympic Games in our own country, but also the manufacturing industry can provide comprehensive and systematic support for the Olympic Games held outside our country. In this sense, the Chinese on the Olympic stage are not only athletes and coaches, but also our Olympic harvest is not only medals. We have set the sail of peace, built a bridge of friendship, shared the fruits of progress with people all over the world, and made positive contributions to world progress. This is our Olympic pursuit and Olympic achievements.