Ali PK Jingdong PK Vip.Com Three Big Business Giants To Implement "Promotion" Is Not Soft.

Though now China

The pattern has stabilized, and the giants such as Ali, Jingdong and vip.com have already been based on one side. However, it has not affected the war of business and the disputes in cross-border electricity business.

With today's billions of sales promotions, consumers are no longer catching up with the "promotion". After the electronic business platform has landed in the capital market, the practice of distributing money is no longer in existence. Instead, it is the promotion of "efficiency" among the various electricity suppliers.

Sales promotion is still soft.

Since the 1 shop announced in August 8th that it had invested 1 billion pairs of Tmall supermarkets in 3 months, the two sides have been fighting several times, and the current war has been burned from East China to Southern China.

In August 15th, Riverside general manager, riverside, said publicly that shop No. 1 must become a cannon for the battle of Shang Chao. At the same time, Tmall supermarket intelligent warehouse in Guangzhou was officially put into use.

Subsequently, shop No. 1 announced that it would continue to invest in 1 billion months in Southern China for 3 months. The sales promotion measures were: 188-108 yuan, 188-108 yuan, 188-108 yuan, 68 yuan, super free shipping, thousands of hot products, 1, 20, and so on.

And vip.com, which is unique in the field of sale, is also soft.

People start vip.com 826 "autumn new" Huan Qiu promotion, and invest heavily in the early autumn and new products at home and abroad, including women's wear, men's wear, shoes, bags, boutique, body and so on. It also brings together 2000 famous brands of famous brands at home and abroad, star brand, designer's original brand and street tide brand.

At the same time, everyone has a share of 100 million yuan red envelope, surprise super value discounts and super strength reduction activities.

In the industry view, behind today's seemingly stable electricity supplier pattern, it is the dispute between the "strongholds" and "characteristics" between the various segments of the e-commerce platform. The price war launched by the cat and 1 stores around Southern China and vip.com's star endorsement and tide brand promotion for the 90's will bring a new impetus to the market.

Success or failure determines success or failure.

In the eyes of many people in the industry, the use of capital to promote sales, of course, can win users, but to retain users must rely on their own competitiveness, and in the electricity supplier industry, "efficiency" is undoubtedly one of the most important competitiveness.

According to Li Ya, general manager of Southern China operation center, shop No. 1, the new PTP automatic sorting and packaging system developed by shop No. 1 can automatically replace the manual operation by machine, and separate the sorting and packaging in space. The corresponding relationship between the original sorting and packing point to point is optimized to an unfixed many to many relationship, eliminating the problem of waiting between sorting and packaging, so that the overall packaging efficiency is increased by 30%.

For today's raging fire

In addition to buying all kinds of colorful goods all over the world, the speed of logistics is fast.

At the same time, the overseas shopping platform ocean wharf launched the "global discount season" Carnival campaign, and the flagship is also more efficient "Ocean Terminal" official logistics.

According to the head of Beihai Logistics Department, "since August 18th, nearly 80% of overseas orders have been dispatched, signed from customers to customers, and the average time limit is 5 days in all areas."

It is reported that in the first half of this year, the Ocean Terminal upgraded the layout of the global logistics. Beihai international logistics center in the world has been able to serve more than 20 countries and regions. There are more than 40 international flights entering the country every week, and the speed and stability of the logistics industry are in the forefront of the industry. The receiving time of the consumers has been greatly shortened, and the overseas shopping experience has been greatly improved. "15"

In the industry view, the "efficiency" improvement of the e-commerce platform and the "efficiency" as the main battlefield of the competition will make the industry gradually shift from capital push to technology promotion, and enhance the overall competitiveness of the industry.