SOHO China'S Personnel Vacancy Pformation Is Hard To Find.

Anti cyclical acquisition opportunities can not be met. Transformation of property holdings will be a necessary process for SOHO China's future pformation.

But to truly pform, the adjustment of operation mode and management team will be a challenge for SOHO China.

In fact, as early as SOHO China announced the initial stage of pformation, Song Yanqing pointed out that after the bulk sale was mainly pferred to holding business, SOHO China's management mode must also be adjusted accordingly.

Organizational control and organizational structure need to be redesigned, such as the addition of the rental management department and the project leasing department.

After the pformation, the value chain has been extended, and the focus of business has shifted. In addition to optimizing and adjusting the existing development process, it is necessary to establish a new business process.

And the adjustment and allocation of human resources team should be carried out.

After adjusting and configuring the new team, it is no doubt a challenge to make the new team a clear and responsible team with high cohesion and execution.

As Song Yanqing said, SOHO China's subsequent

It is also very fierce. The heads of many departments such as promotion, design and so on have left, including Vice President Xu Yang, senior vice president in charge of engineering, Li Hong, director Wang Chunlei, etc.

The departure of vice president Wang Shengjiang highlights the huge impact of the pformation of business models on the personnel of the company.

The original team collapsed.

China had to rely on external professional power. Subsequently, SOHO China established cooperation with Ying Shi Asset Management Co., Ltd., both sides holding 50% shares. The company provides commercial operation services for SOHO self sustained commercial projects in China, from positioning, investment to operation and other follow-up stages.

According to the current progress, whether it is

To build or rely on the external brain, the pformation of self-sustaining property is still in place.

Future personnel selection clearly bears the key elements of SOHO's pformation in China.

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For the pformation, under the condition that the rental income is small, SOHO China has to make another calculation.

Yu Maohua analysis said that the cyclical adjustment of the real estate industry is far from over. In the future, it is difficult to get a good lot through the auction and auction. SOHO China will participate in a series of assets and land mergers and acquisitions in order to get some high-quality property and land, which can be regarded as a pformation way.

The sale of Shanghai projects is also an important means to withdraw funds.

In early 2014, the Financial Street Cmi Holdings Ltd announced that SOHO China has reached an agreement with Financial Street to sell the "Jingan project" and "Helen project" in Shanghai at 5 billion 232 million yuan.

On the basis of a portion of the volley SOHO, which is planned to sell at 3 billion 50 million yuan, the company has realized 8 billion 280 million yuan through the sale of the Shanghai project.

In the above pactions, SOHO China has said that the renewal of several non core assets under the right opportunity will continue to be a part of the company's long-term strategy.

The company will continue to pay attention to market opportunities to acquire high quality assets in the prime locations of Beijing and Shanghai.

The housing market situation is still uncertain, and the adjustment that is likely to happen will provide opportunities for cash rich and powerful developers to acquire land or projects.

This counter cyclical acquisition is exactly what SOHO China has been doing for many years in terms of land and project reserves.

SOHO China management also made clear in its 2014 semi annual report that the company is actively preparing funds for possible acquisitions.

In the next few years in 2014, the company will continue to focus on market conditions, "to explore opportunities to acquire high-quality assets in prime locations in Beijing and Shanghai, and strive for maximum returns with reasonable inputs".

Yu Maohua told reporters analysis, "Zhang Xin began to invest overseas last year, also considered part of the pformation of developers, and the timing of buying is not bad; in addition, it is sold by leased, real estate development from the first line to the second line, now in addition to Beijing, other areas are shrinking."

However, it should be noted that even if holding cash, it does not mean that SOHO China can gain gains in the Beijing Shanghai market.

Never forget what happened before.

The development of SOHO China project entering Shanghai market is slow, and the Bund 8-1 competition is also lost to Fosun Group.

Recently, the company scramble for Beijing's dual land Xicheng District Huajia Hutong plot, and was also suppressed by Huarong at a high price of 7 billion 460 million yuan.