Teach You How To Be A Brand Agent.

As we all know, when the difference between the products produced by the factory is more and more small, customers will make purchase decisions through the cognition of the brand.

In other words, the choice of customer consumption depends on the impression or influence of the brand in his mind.

The impression is that consumers' sensory responses to brands are influenced by brand's affinity to consumers' values, tastes, tastes, tastes and so on.

All this comes from the market appeal of the brand in the region, that is, the operation of the brand in its jurisdiction.

Some agents do not understand this. They think brands are others. Why do I work hard for others to dress, and even more, they play a "brand killer".

As an agent with deep foresight and pursuit of excellence, you should be aware of the importance of regional operation. As an agent, the brand is your rocking Qian Shu. In addition to getting the planting secrets from the brand owners, you must also bear the careful cultivation of the brand in the region so that the brand can really bring you money.

So, how to do well the brand regional agent?

The franchise mode of clothing brand is the most successful mode. The most important thing for agents to do is to understand the rules of franchising.

The core of franchise is unification, which is a copy process of "successful mode".

The agent is not only a commodity, but the whole "mode", including brand name, trademark, shop name, uniform decoration, decoration, display, product and service quality standard, business policy and so on.

This model is verified by headquarters after a long period of practice. It is a scientific and market oriented success mode.

If the agent can not understand and execute, the market advantage of "mode" can not be reflected. Then, a good brand will not become your "rocking Qian Shu", let alone multi brand agent.

Therefore, after selecting the agent's brand, agents must thoroughly and conscientiously understand the business models, business philosophy, brand culture, brand characteristics and market positioning of the headquarters, strictly carry out and disseminate the market in accordance with the principle of "unification", and ensure that the market of the jurisdiction is consistent with the requirements of the headquarters, so that you can make full use of the favorable resources of the brand and make the brand truly become your Qian Shu.

Of course, understanding franchising is only a preliminary idea, and more importantly, execution.

Whether it is the unification of "store side" or "nanny" terminal maintenance, you must have a healthy and effective organization and team to carry out it.

This requires agents to be "corporatization". We must establish a sound and sound operation institution and cultivate a comprehensive and professional marketing team. Only in this way can we truly undertake the construction and maintenance of terminal network, ensure the healthy and healthy development of terminal network, and maximize the efficiency of brand marketing.

The so-called maintenance service is to require the provincial agents to actively assist and urge the terminal to fully implement the marketing mode of franchised brand monopoly, strictly abide by the "unification" principle of concession, keep the communication and communication with the terminals, help to solve the practical difficulties of the terminal in time, accurately grasp the characteristics of the mixed market state of the perceptual and rational, and guide the terminal to make full use of the resources and advantages of the brand monopoly, and strive for the largest market share.

Only in this way can the terminal realize the charm of the brand monopoly profit mode, consciously maintain the terminal franchising route, and faithfully unite with your brand.

In addition, you should master the following basic qualities.

1. scientific and rational planning and opening up the market. Some agents pursue the number of franchisees unilaterally, blindly expand, blindly pursue the level of growth in performance (that is, the growth of total performance of the province) without considering the vertical growth of single store performance.

As a result, the sales terminals were disorganized and mixed.

Over the past few years, efforts have taken a lot, and three or two have been shrinking.

This is called quick success and instant benefit, killing the goose that lays the golden eggs, leaving no trail behind.

Such a person lacks the overall vision and long-term vision of the market, and has no systematic marketing strategy.

After choosing the brand to join, the agent should first understand the business model, business philosophy, brand culture, brand characteristics and brand positioning of the market. Then, according to the exact information, strategic planning for the market will be conducted.

Just as the general of the battlefield is planning to seize the territory, we must formulate a strategy for overall and long-term development.

With a good construction strategy, merchants will be able to get married in an orderly way.

Merchants must join in quality control, choose franchisees strictly, do not rush for quick gains and instant benefits, and breed trouble for themselves.

After completing the investment, we must track and maintain in time, supervise and urge the terminal to strictly implement the mode of franchising.

Some agents only plan for the first time and think that when the terminal is opened, everything will be all right, and then they will be able to catch the profits. So they will not ignore it and let the franchisees play it by themselves. As a result, we can see the hard laid network, selling the dog meat and selling the red flag to the eight nation allied forces.

Some agents, in order to unilaterally pursue the sales volume in front of them, turn a blind eye to each other.

Let alone image unification, even brand monopolization can not be guaranteed.

In this way, there is no essential difference between selling goods and wholesaling, and the brand appeal that the headquarters has worked hard to shape is gradually reduced in the local market, and the market advantage of franchised brand monopoly is gone.

Not only seriously affects the brand image in the local market, but also to create a huge obstacle to the subsequent development of the market.

The development of the market is all the same as making a grave.

2. learn how to place scientific orders and make scientific orders, and make scientific conclusions based on objective facts.

Ordering is like a treat. First, we need to know the taste of the diners.

We should not only invite people to eat enough, but also invite them to eat well.

Our provincial agent is the host of the guests. Please ask everyone to sell them first. From the appetite, you need to understand what they need to eat.

This requires every agent to display experts first and then to be a smart buyer.

You must make sure that the best merchandising plan of each specification can be divided into several zones, and which goods are displayed in each district. These goods must have several series, several styles and several color systems.

It is very knowledgeable and scientific that goods are sold, goods, goods and so on.

Therefore, in order to do scientific ordering, we must first understand the importance of basic display, and then use the brilliant eye of the professional buyer to plan your display content, that is, pick the goods.

According to the local cultural environment, fashion trends, consumer preferences, habits and characteristics, we should provide a scientific buyer for each subordinate store.

Buyers must be able to accurately grasp the local fashion trends, dress preferences, consumer psychology, etc., if you are not sure, you can also explore and train buyers in franchisees and shopping guides. Smart buyers are very important for ordering, with professional buyers, what to eat can really get a scientific solution.

It solves the problem of what to eat, and then comes the question of how much to eat.

That is how to eat.

First of all, you have to figure out how much food everyone eats and how much food they need.

That is to say, before ordering, you must find out how many stores you have, how many stores should be sold for each store, and how many stores will start operation in this quarter, and how much more goods will be needed to ensure that the best way to start a business.

According to the scientific analysis of the basic stores and the sales situation in the same period, the basic quantity of your order is determined.

Only in this way can you cook dumplings for the blind when ordering.

Some people may say that the stock has been overstocking. If I buy the goods on a single basis, I may not be able to eat in front of me. I will have to walk around later. If we increase the risk of inventory and form a vicious circle, it will be even worse.

It sounds reasonable.

However, careful investigation is wrong.

We know that products must be focused on market demand, and everything must be guided by meeting the needs of the market, so as to improve sales performance and make profits.

We also know that clothing management is a perceptual economy, and products should follow the fashion trend. Last month's runaway goods will probably become dead goods next month. If you keep looking for consumers' sympathy with the dead goods, you will become a corner forgotten by consumers.

Therefore, we must make a prompt decision to deal with unsalable goods. When we are "stagnant", we need to move the knife. From selling to the dead goods is your loss process. Sooner or later, we often lose less, and the new products will be faster and the volume will be higher. The volume of goods will be maximized and the profit will be maximized. At the same time, the inventory risk will be eliminated.

Therefore, we must try to avoid dead goods, and we must not let the "dead" goods block the money of "live" goods.

Otherwise, you are really "doing nothing".

Of course, the data management system for entering, selling, storing and adjusting is also essential for scientific ordering and scientific stocking, which is also a prerequisite for regional operation.

In general, when you engage in brand agency, you only need to truly understand and implement the rules of brand franchising, and strengthen the execution effect through the operation of the company. We must plan to open up the market and build the network, so as to truly achieve the "terminal shop side" and "nanny" terminal maintenance, and use scientific ordering and scientific means to skillfully use the system of entering, selling, storing and adjusting, avoiding risks and promoting sales.

In this way, you can find out a successful brand regional operation mode, and you can easily carry out multi brand agency.

Under your successful "pplantation" and "cultivation", every brand will be your "rocking Qian Shu".

When someone calls you a "rocking Qian Shu" specialist, your "small agent" will do "big business".

As a matter of fact, there are quite a number of "rocking Qian Shu" professionals engaged in clothing brand agency, but I wonder if the next moment is your turn.