What Should An Agent Consider Before Joining A Clothing Brand?

If you have just entered the field of clothing joining, or the time of dressing is not very long, and experience is not very rich, it will be very confused, and do not know what brand to choose to join.

In fact, as long as your store is not open yet, the success of business may be doomed.

The first step of success is to choose what brand to start with. 1, brand positioning before you decide to join the brand, the answer to the following questions must be very clear: do you want to join men's wear, women's wear or children's clothing brand? How big is the price of the local acceptable products? Do you want to join the brand style of casual wear, professional wear or ladies' dress? What are the preferences of local consumers in clothing purchase? How much money do you plan to invest? 2, the popularity of products can be examined in several aspects.

First, what is the popularity of the brand in all parts of the country? What is the status of the brand in the consumer's mind? You can get the past sales data directly from the Brand Company, and you can also see from the side that the sales department is aware of its sales situation by the shopping malls and the agents that run the brand.

Secondly, according to the brand positioning and product style, how many people in the local area will be interested in buying this product?

Third, it depends on whether the price of its products is competitive in similar brands. Is the design style consistent with the consumption habits and preferences of local consumers, so as to avoid the possibility of conflict and conflict?

3, a reasonable profit space. Can the franchise companies give you enough profit margin? Just looking at the surface discount and exchange rate is far from enough.

Let's make a rough calculation for you.

The inputs you need include: shop rent (which may be paid for three months or even half a year), shop decoration expenses (one-time investment), goods capital (such as 45% of the purchase discount, then the retail value of 100 thousand yuan, you need to pay 45 thousand), personnel wages, monthly store daily expenses (water and electricity charges, etc.) estimated revenue: according to the sales volume of the business district and the sales of the peripheral brands, the estimated number of sales per day is the best and two best plan, so as to get the daily business volume.

We must remember to consider the factors of discount sales. Many times, the goods are not sold according to the retail pricing, there will be many promotions and discounts.

Next, reduce the estimated revenue and investment, and estimate what kind of space your profit margin will be in. What is the maximum profit rate and the minimum? How long will it take to recoup its investment?

4, if the company's development condition is limited, at least we should know the following basic conditions of the company: how many years have we developed the first franchise? How many stores are there? How many franchisees are there? How many stores are there? How many stores do you plan to expand? How good is the credit of the company? How many brands are there? Besides the headquarters, does the company have branches or offices in other parts of the country? Does the company have its own production base? Do you have enough sales personnel? 5, the last point of training and service support is also the most important point.

From the store image, display guidance, small goods management and sales promotion, if the company can train you with a whole set of methods, your business will have more than a half guarantee of success, otherwise the future will be slim.

So, before signing up, you have to ask how much training and service support the company can give you.

This is very important.