A Pair Of Tailored Shoes Requires 300 Processes To Make Shoes And Feet Fit Together.

E-commerce has become an important channel for luxury brands to deepen the Chinese market.

Recently, John Lobb Zun Zhan shoe shoe Asia Pacific and China area director Nicholas Holt said in an interview with reporters, John Lobb will be in China online self operated electronic business platform. In addition to selling John Lobb's finished shoes, the electronic business platform will also make an online booking service to the store to realize interoperability between online and offline businesses.

According to Nicholas Holt, "China is an important market for John Lobb, and we will try to expand channels for Chinese consumers' consumption habits". However, for the expansion of e-commerce channels, John Lobb will cooperate with the third party e-commerce platform cautiously. Nicholas Holt believes that the Chinese market is changing very fast. John Lobb will choose the electricity supplier partners after careful consideration. John Lobb's self operated e-commerce has matured in the European market, and the operation mode of the electricity supplier can also be tried in the Chinese market.

The business of John Lobb consists of three business lines: finished shoes, customized selection and tailor-made. The customized and customized products are John Lobb without sales volume and customized service. Through customized service, customers can choose their favorite styles from more than 100 kinds of existing and gallery according to their style and demand. The leather, color, width or sole of shoes can also be adjusted according to the foot shape of customers.

The difference between the customization and customization is that the customized shoes are designed by the shoemaking master to make a unique model and adjust the classic style according to the real needs of the customers. John Lobb Paris handcraftsmen measured the sizes for the consumers, then returned to Paris to make shoes. When the shoes were first formed, the craftsmen would go to Shanghai's Hang Lung store to let consumers try them on and make second adjustments to the customized shoes according to the fitting conditions. Each pair of shoes made by John Lobb requires 300 processes to make the customized shoes and feet fit together.

In 1866, John Lobb was founded in London, England, and opened a custom store in Paris in 1902. At that time, Hermes provided excellent horseback equipment for customers, while John Lobb provided the best shoes and the common audience of products, so that John Lobb was attracted by Hermes. In 1976, John Lobb was bought by Hermes group, and its brand was launched into shoe products.

Until 2010, John Lobb entered the Chinese mainland market. Nicholas Holt said that in the mainland market, sales of John Lobb leisure and youthful design products are increasing.

At present, John Lobb has set up stores in three cities of Beijing, Shanghai and Hongkong, and the entity stores have experienced functions. Nicholas Holt believes that the sales advantage of electric business is important, but the service experience provided by John Lobb stores, the brand story displayed and the extended consumption atmosphere are irreplaceable. The good service experience is the foundation of the development of luxury brands.

Although John Lobb operates two stores in the mainland, the brand is looking forward to the new store, and the location of the new store is very high. "John Lobb will consider the city's environment, economic status, and the location of the property," Nicholas Holt bluntly said.