Management And Management: Make Good Use Of "Live Advertisements" In Enterprises

< p > emphasis on employees is not only reflected in how to improve their business skills and quality, but also enable employees to have a strong sense of identity. Many enterprises also attach great importance to staff training, but passive employees can not understand the company's motives and their responsibilities as a "live advertisement". < /p >
< p > there is no doubt that if a company wants to have a good profit, it must have a good customer, and a good customer must have excellent staff. In a word, we should pay attention to employees first, then ask employees to value customers, and then dig profits from customers. < /p >
< p > in the enterprise's < a href= "http://www.91se91.com/news/index_c.asp" > Advertising < /a > activities, we always hope that our advertisements can attract the attention of consumers and interact with consumers. However, it is difficult for any media advertising to achieve this directly, or we need to waste more than half of the advertising fees to achieve interaction with consumers. < /p >
The employees at the grass-roots level are different. When they are exposed to < a href= "http://www.91se91.com/news/index_c.asp" > potential customers < /a >, they have virtually created an opportunity for interaction. How much advertising fee can they get for such an opportunity? How can we let this opportunity slip away easily? < /p > p
< p > a lot of business managers like to attend various occasions, like to pack themselves, so as to achieve the purpose of publicizing the enterprise. The exposure rate of enterprise leaders is high, which is of great help to enterprises. However, those who are directly exposed to customers are not high managers. < /p >
< p > we usually do not see the boss when we go to a restaurant. We serve the cooks and waiters directly. We look at the advertisement to dial the enterprise consultation telephone, but not the a href= "http://www.91se91.com/news/index_c.asp" > the boss "/a", but the line operator. Our perception of an enterprise and product cognition come from these grass-roots employees. We can become customers or consumers of an enterprise, often because of these grass-roots employees. < /p >
< p > to see whether an enterprise is successful. Don't look at the office's style. Do not see whether all department managers have MBA degrees, and whether the operator can answer the consumers' questions well. When sales personnel stand in front of prospective customers, can they show the advantages of enterprises and set up the image of the enterprises. < /p >
To achieve the above, P does not need to spend high advertising expenses, and this kind of resources can be added to the unlimited value. It is the most cost-effective form of advertising in the commercial society. Therefore, SMEs must make good use of their "live advertising" resources, because resources limited, we can not do too many invalid advertisements. < /p >
< p > Carnegie once said, "take away my staff and leave my factory behind. Soon the factory will be full of weeds. Take away my factory and leave my staff behind, and soon we will have a better factory." < /p >
To modify this sentence can also be said: "to reduce the quality of my staff and give me a huge advertising fee, customers will gradually lose after a while, reduce my advertising expenses and improve the quality of my staff, and soon we will create several times the profit of advertising costs." P < /p >