How To Build A Retail Business Brand Of Garment Enterprises

< p > < < a href= > http://www.91se91.com/news/index_c.asp > quick response > /a > placing order.

Fashion is the first characteristic of clothing. Inventory is the biggest difficulty for garment enterprises to develop, and the fast response to market is the first requirement.

Choosing the logistics distribution mode suitable for the characteristics of our enterprises, improving the operation efficiency and reducing the cost of enterprises, and enhancing the core competitiveness of enterprises are the issues to be solved in the business innovation of Chinese garment enterprises.

As the traditional distribution mode is unable to meet the needs of garment enterprises, how to integrate the supply chain system and establish a modern logistics management mode of "small batch, multi batch and quick shipment" determines whether the garment enterprises can directly and effectively expand the profit space.

For regional distribution, he chose to build a modern logistics distribution center himself and push forward the rapid delivery mode, thus better solving the problem.

For the store logistics, it has a direct command and a one-stop mode of placing orders, maintaining fast market reaction speed.

In the north, the duty of ordering is not in terminal stores, but at headquarters, which controls the functions of the two party.

There is a terminal system similar to DELL's direct selling mode at the headquarters of the regional marketing department, which is fully sensitive to the market and ensures consistency with the market.

The whole product is managed by different types, and each group is composed of a group. Through the network, the color, style and style of a certain commodity are analyzed and judged, specialized sales analysis is conducted, and the distribution and distribution of terminal stores are determined, thus ensuring the optimization of the whole flow control and regional coordination.

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< p > two is accurate specification, standardized management < a href= "http://www.91se91.com/news/index_c.asp" > Direct shop < /a >.

The premise of speed is accuracy.

In the past 6 years, he managed to operate steadily. He spent most of his time experimenting and writing direct business processes, including store management, goods display, distribution and distribution, sales process, membership management, service etiquette, staff training and so on.

After the formation of a good mode and standardized process, replication and extension will be carried out, so that commercial stores will expand rapidly and form brand effect.

The effect of accuracy and standardization is that the current expansion of its shop has maintained a 100% profit success rate, much higher than that of the same industry.

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< p > three is a sensitive and effective way to realize < a href= "http://www.91se91.com/news/index_c.asp > specialization" /a ".

The degree of informatization is not high, which is the weakness of most garment enterprises. Because manufacturing enterprises are mostly traditional management mode, the application of information technology is less, resulting in asymmetric information on the upstream and downstream, the information of production and marketing terminals is not synchronized, and the operation efficiency is low.

The core competitiveness of ERP is information management, which promotes the upgrading of the whole system and makes the information system an important competitive power.

From the national stores to the headquarters, all departments carry out real-time supervision and control of logistics and capital flow. From upstream manufacturers to the terminal terminals, there is an advanced information sharing system. Each supplier can timely grasp the sales and inventory of the supplied goods in the park, which greatly improves the reaction speed of the supply chain.

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