Buyers And Turnover "Double Decline" Foreign Trade Stabilization Still Need Arduous Efforts.

The 112nd China Import and Export Fair (Canton Fair) closed on the afternoon of the 4 th.

As of November 3rd, 188145 purchasers from the 112nd Canton Fair had dropped 10.26%, compared with the same period last year, and exported 32 billion 680 million US dollars, down 9.3% from the previous session.

Spokesman Liu Jianjun, deputy director of China Foreign Trade Center, admitted that for a long time in the future, the overall environment of China's foreign trade is rather grim, and foreign demand has not been fundamentally improved and trade frictions have risen sharply.

We need to make great efforts to achieve steady recovery of China's foreign trade.

Buyers and turnover double slide

When announcing the "double slide" data of purchasers and turnover of the Canton Fair,

The following background is elaborated: this Canton Fair is in "international"

The deep influence continues to emerge, the European sovereign debt crisis continues to ferment, the world economic recovery decelerated obviously, the international market demand is declining, and trade protectionism intensifies "under the grim situation.

This Canton Fair has reduced the volume of trading volume in traditional markets such as Europe, America and Japan.

The European Union, the United States and Japan fell by 10.5%, 9.4% and 36.6% respectively, due to the European debt crisis and the sluggish recovery in the US economy.

Transactions in emerging markets declined slightly, and the turnover in ASEAN, the Middle East and BRICs fell by 7.9%, 5.7% and 0.7%, respectively, which were lower than the total turnover and 0.4% in Australia.

As for the industry, the daily necessities of the Canton Fair have increased, with more room for short and odd rooms.

Food, medicine and other necessities increased by 14.5% and 26.9% respectively, and the turnover of mechanical and electrical products and textiles and clothing decreased by 11.6% and 15.5% respectively.

The demand elasticity of the cortex bags and wooden toys decreased by 37.7% and 48.7% respectively.

The proportion of short and medium orders in 6 months is 86.6%, an increase of 0.3 percentage points.

At a news conference, a reporter suggested that the data of the General Administration of Customs showed that exports increased by 9.9% in September, and the export volume of US $186 billion 350 million in the single month was at a record high.

As the "wind vane" of China's foreign trade and the "barometer" of the international market, why did the buyers and sales volume achieve "double slide"?

Liu Jianjun believes that this Canton Fair reflects the signal of "insufficient export orders and weak economic recovery". It is still necessary to make great efforts to achieve the goal of "ten guarantees" in foreign trade.

Big enterprises are strong and strong, and small and medium-sized enterprises are facing difficulties.

Liu Jianjun said that the current Canton Fair shows that under the severe foreign trade situation, enterprises have stepped up the pace of pformation and upgrading, and fostering new competitive advantages in foreign trade with technology, brand, quality and service as the core.

This brand exhibition area clinch a turnover of 12 billion 580 million US dollars, down 5.4%, 3.9 percentage points lower than the total turnover.

The average number of orders per brand enterprise is 3 times that of non brand enterprises, and the average turnover is 6.2 times that of non brand enterprises.

Companies with more innovative products and stronger R & D capabilities are significantly better than others.

Taking GREE electric as an example, the turnover of GREE electric appliances was nearly $300 million at the Guangzhou Fair, representing an increase of about 20% over the previous session.

At this fair, the series of products exhibited by GREE has applied GREE's own leading international technology to show its strong core technological strength. The U, the "all-around king" series, which has just been listed, is also unveiled for the first time in the exhibition at U.

Compared with large enterprises, SMEs in the Canton Fair are "two days of ice and fire".

Golden flying fish Diesel Engine Co., Ltd. is a medium-sized enterprise specializing in the development and production of small power. It is the 10 largest diesel engine enterprise in China, and has an annual capacity of 500 thousand units. The market is mainly in Southeast Asia, Africa, South America and central Europe.

Ceng Lingmin, director of marketing, told reporters, "there are fewer customers in this fair, especially bad customers.

The company's exports decreased at least 30%.

Liu Jianjun said that the brand enterprises of this Canton Fair only accounted for 20% of the scale of the exhibition. As a major part of the Canton Fair, the small and medium-sized enterprises, despite their best efforts, were still not satisfied with the number of merchants and turnover.

This is a comprehensive impact of insufficient international demand, intensified international competition and increased domestic production costs.

With the rising labor cost in China, some labor intensive enterprises are showing the trend of pferring to the surrounding countries.

However, through the Canton Fair, many small and medium-sized enterprises have captured market information and felt the exemplary role of brand enterprises.

It is hoped that SMEs will find the way of upgrading and pformation through the international stage of Canton Fair, and find their own space in the international market through cooperation between industry and enterprises.

{page_break}

Hard work is needed to stabilize foreign trade.

Liu Jianjun said that since September this year, the state has promulgated "eight countries" and "sixteen countries" to promote foreign trade. These support policies have played a role in the 112 Canton Fair, and many participants have seized this opportunity and made certain gains.

However, under the environment of weak international demand, increasing trade frictions and the rise of trade protectionism, enterprises are also squeezed by exchange rate fluctuations, excessive competition and rising costs. The overall situation of foreign trade is still grim.

As a matter of fact, most of the signing orders for the Canton Fair will not begin to be fulfilled until the beginning of next year, which largely reflects the foreign trade situation in the first half of next year, and the global economic situation is still uncertain next year.

Statistics show that the 137936 purchasers of the Canton Fair, representing 73.31%, were 8.31 percentage points higher than the previous one, and the highest level since the three phase.

Among them, there were 46251 loyal customers who attended more than 10 times, accounting for 24.58% of the total number, 2.24 percentage points higher than the same period last year; 28494 of the 15 times attending the meeting, accounting for 15.14%, raising 1.49 percentage points.

New purchasers attended 50209, accounting for 26.69%.

In this regard, Liu Jianjun said that the increase in the number of customers in the Canton Fair reflects their loyalty to the Canton Fair and confidence in Chinese goods.

But at the same time, a warning is put forward that China's vast enterprises need to broaden their horizons and develop new markets in order to achieve a bumper harvest in foreign trade.