Correctly Understand The Network Marketing Of Garment Enterprises

Internet marketing is not planned.

Quite a lot

At the beginning, there was no clear understanding of Internet marketing.

Most clothing business owners or managers realize that they should expand their business and sales through the Internet through newspapers, television and other media publicity, as well as the introduction of friends or salesmen.

So immediately arrange personnel contact production website, publish information, put into network promotion.

The whole network marketing process has not been planned and launched. Once the three months of the year, the network marketing has no effect, it will announce its failure and lose confidence and interest in network marketing.

As a matter of fact, network marketing is a systematic project, involving many aspects. It is necessary to combine needs analysis and formulate a careful and scientific plan in order to succeed.

From the development of website construction, the release of information from clothing enterprises, the formulation of promotional budgets, the selection of network marketing methods and clothing, the arrangement of full time sales and customer service of network marketing, all the work arrangements are in place and perseverance, so that the network marketing process of garment enterprises can be smooth, so as to ultimately achieve the desired effect of network marketing.

Use search engines to compete for rabbits

At present, Google, YAHOO, Baidu and other search engine bidding clothing is the mainstream clothing of network marketing. More and more clothing companies choose search engine to compete for costumes.

Most clothing companies do not know that they still have to maintain this business after purchasing bidding clothing, but wait for customers to come.

After a period of time, it was found that there was still some effect at first, and then the effect became worse and worse.

The reason for this is that no bidding has been made.

Carry out maintenance.

The effect of search engine bidding is made up of many factors. The daily consumption budget, keyword number and reporting analysis directly affect the effectiveness of search engine bidding.

For example, GoogleAdwords, many people do not understand why Google authorized agents to sell GoogleAdwords clothing.

On the one hand, this is in line with the current situation of the domestic network marketing channel of clothing channel sales. On the other hand, because of the low level of network application of Chinese clothing enterprises, Google needs to make good use of the power of channels to do customer service work and improve sales performance.

Our clothing enterprises should not wait for the time when they are using competitive clothing. Instead, they should choose strong service providers to carry out garment maintenance and enhance the effect of network marketing.

Like Shanghai, it is the authorized service provider of Google. It is experienced and trustworthy in search, auction, clothing sales and service.

Online marketing and offline marketing segmentation

Network marketing is a part of the overall marketing strategy. It is an important means to achieve the sales and profit of garment enterprises. It needs online and offline marketing linkage to achieve the desired results.

Many garment enterprises believe that the Internet is just a media. Clothing enterprises publicize clothing enterprises and clothing through the Internet, and enhance brand awareness and clothing corporate image even if they achieve network marketing; network marketing is divided into clothing enterprise administrative or customer service departments to enter, marketing departments and network marketing departments are in a fragmented state of relationship.

This is a kind of incomplete network marketing consciousness.

Internet marketing without network participation is not really a network marketing, nor is it the ultimate goal of "marketing" and "sales".

actually

The role of these products is far more than that.

They either use their own website as platform, or make full use of B2B platform (such as China chemical network, service enterprise network, etc.), comprehensive B2B platform (such as Alibaba, Huicong, etc.) to collect sales clues, excavate potential customers, then link up offline and offline, and finally conclude a paction to create profits for garment enterprises.