Upgrading Leather Shoes Industry In Bishan To Expand Brand Effect

It's a shining card in Bishan.

Into the Bishan County, leather related shops can be seen everywhere.

Liao Zongzheng, Secretary General of Bishan leather shoes Association, said that there are more than 1300 shoe factories in Bishan County, and nearly 100 thousand are engaged in leather shoes. Last year, the output value of footwear in Bishan exceeded 8 billion.

But Liao Zongzheng also admits that Bishan shoes are still "small, weak, scattered" and other issues, which have become the turning point of the development of leather shoes industry in Bishan, to solve these problems, Bishan's leather shoes industry can truly achieve bigger and stronger.

Status quo

"Family workshop" to "shoes city in Western China"

"20 years ago, I was introduced by my fellow townsman.

At that time, leather industry and trade district were engaged in leather business.

He Qun, from Fujian, told reporters that there are hundreds of people from Fujian to Bishan who are engaged in shoe business as well as him.

Today, Mr. Ho's leather store has moved to the shoe industrial park in Western China.

During the interview, he Qun's mobile phones and landlines began to ring.

"It's all ordered. I'm a bit busy. I'm sorry."

He Qun said with a smile.

And in the West shoe capital Industrial Park, big and small.

Factories and accessories stores are located beside the Industrial Park Avenue.

The most prominent of them is the office buildings and factory buildings of AOKANG group.

In 2003, AOKANG and Bishan County formally signed a contract to jointly develop and build the West China shoe city industrial park.

The arrival of AOKANG has not only attracted relevant supporting enterprises, but also brought advanced management experience and talents. In the survival of the fittest, many powerful local enterprises have grown up rapidly, and the red earth shoe industry is one of them.

"We used to be a small workshop in three steps village in seven Tong town."

Gan Junfa, director of production at laterite, told reporters that in the course of development, learning and cooperation with AOKANG is now a modern enterprise with more than 800 people.

Whether he is a group of leather shops or red soil development, are a miniature of the history of the development of shoes in Bishan.

It is on the convergence of these enterprises that in December 2005, Bishan county was awarded the title of "China western shoes city" and passed the reappraisal in January 2011.

Problem

The problem of "small, scattered and weak" has not been cut off.

"Now Bishan county has more than 1300 shoe factories, nearly 100 thousand people engaged in leather shoes related work, last year, Bishan footwear industry output value of more than 8 billion."

Liao Zongzheng, Secretary General of leather shoes Association of Bishan, told reporters, but he also admitted that in the course of developing footwear industry in Bishan, the sticking point of "small, scattered and weak" has not been completely solved.

"This is mainly manifested in several aspects."

Liao Zongzheng said, first of all, the overall development level is not high, and there are not many backbone enterprises that can drive the rapid development of the industry.

For example, there is not a well-known trademark in China.

Two, there is a shortage of high-end talent, lack of R & D investment and slow technological innovation.

Among the front-line workers, the old workers are still the main force, and the senior technicians are few.

Three, the proportion of independent brands is relatively low, and the marketing network is lagging behind.

Footwear products are mainly based on OEM, and the proportion of their own brand products is very low.

Four, the level of enterprise management needs to be improved, and family businesses are common.

Five, part of the family workshop type of production still exists, sporadically distributed in the county and township, environmental protection is not up to standard and fire hazards.

Cheng Ruyou, chairman of the red earth footwear industry, said in an interview with reporters that although the enterprise has begun to take shape, there is a big gap in scale and competitiveness compared with the excellent domestic enterprises.

Broken bureau

Upgrade and expand brand effect

In the face of these problems, how should Bishan solve the problem of footwear development in the future? In the view of Liao Zongzheng, the footwear industry in Bishan should go to the road of "consolidation and upgrading, upgrading and upgrading" in the future, strengthen and strengthen existing enterprises, cultivate a batch of famous brand products and famous enterprises.

Liao Zongzheng told reporters that in specific terms, the footwear industry in Bishan will expand from a single production link to the upstream and downstream sectors such as design, exhibition and sales, and shift from the production of low-grade leather shoes to the production of high-grade leather shoes. The production of men's leather shoes will be pformed from men's and women's leather shoes, from OEM to their own brands.

In addition, expanding the brand effect is also an important aspect.

Reporters in the consumer goods division of Bishan economic and Trade Commission saw that staff members are preparing for the Second Yangtze Cup China (Chongqing) Industrial Design Competition "western shoes capital Cup" footwear product design competition.

"At present, we have collected more than 700 works nationwide and have entered the stage of evaluation."

The staff said that such a competition was held to build a platform for cooperation between designers and shoe manufacturers, and encouraged enterprises to increase their technological innovation input, adopt new technologies, new materials and new equipment, and pay attention to the diffusion and penetration of high technology to footwear industry.

Making shoes

Ordinary workers are also benefiting.

Zhou Qiang, 26, is an ordinary worker in the face workshop of the red earth shoe industry in Bishan county. At about 12 noon, he finished the day's work.

"Leather shoes are my matchmaker and God of wealth. I may be entangled with leather shoes in my whole life."

In an interview with reporters, Zhou Qiang has been cheerful.

6 years ago, I met my wife Chen Changhui today when I was working in a factory. Now two people are working in factories, and their monthly income is more than 10 thousand yuan.

At the end of last year, Zhou Qiang bought a set of commercial housing near Bi hot spring in Bishan County, which could be delivered in October next year.

Zhou Qiang told reporters that from 19 to 26, his youth was dedicated to the leather shoes industry in Bishan, and he was rewarded.

For Zhou Qiang, he may not be aware of the macro significance of the industrial development brought about by the shoe industry, but he knows that if Bishan is getting better and better in developing the shoe capital, its enterprises will surely benefit better, and he will surely get more returns.

And this is what many ordinary workers like Zhou Qiang hope and expect.