Fashion Marketing Skills Develop New Markets From Work Details.
Military law cloud: "make a decision and move!" everything is predetermined but not predisposed.
details
Decide the success or failure! After each company has set the basic objectives of every market, how can each branch make their products stand out in the face of fierce market competition? How to quickly start and truly grasp the market to ensure the realization of the company's strategic goals? The tactical details of the market are the key.
Any market problem, as long as the thinking is right, other difficulties can be solved easily.
These include: the timing of market timing, the choice of channels, the choice of media, the establishment of advertising focal points, the combination of sea, land and air operations, and so on. All the operations involved need to choose the operational essentials that are suitable for the development of the company and the market rules. We must have theories, plans, methods, steps and quality.
First of all, there must be a train of thought in market timing.
When every product enters the market, it should choose the opportunity to expand and expand: the cardiovascular and cerebrovascular products are mostly entered during the high season of winter and spring, which can avoid the waste of inefficiency of the funds; most of the cosmetic products are chosen in spring and summer, because the sales volume of external cosmetics is down, and the market is empty.
product
Generally, it should be intervened at the beginning of spring. The main spring and summer days can better reflect the figure when the hot clothes are worn less. Of course, the permission of capital can also enter the marketing season.
Generally speaking, in the early stage of the market, we should take advantage of the situation. If we want to fight the army, it is the best policy to fight volume war. If we want to speed up the volume war, we will not be able to speed up the development of the volume war.
Everyone's personality is different, some lively, can invigorate the atmosphere; some people are silent, but can do concrete and real work; some people are upright, often tell the truth, but also easy to offend people; some people have the ability, but also have some shortcomings; therefore, when managing people, they can only use the strengths of their staff, and only look at their strengths, avoid using their weaknesses as much as possible, and help them shape their ideal character and lay a solid foundation for their success.
When I was in charge of a national clothing marketing company, I used to be a market sales Minister for a market with a less educated young man. At that time, many people objected, but he could fully carry out my thinking. He was very resolute and aggressive. He worked hard and worked hard to get the sales Department back to 450 thousand yuan in two months.
When I was training another employee, I found that although I was young, I was smart and eager to learn. So I asked him to do business executives first, be familiar with the medical terminal, and be familiar with sales promotion activities, so that he could grasp the relationship with the hospitals and drugstores in a very short time, and quickly grasp the product knowledge. Two months as an office director, four months as a sales department minister, I was appointed as a branch manager in six months, and three months later, the situation was opened up, and the monthly repayment amount reached two hundred thousand yuan in five months.
New market
Inside and outside, everything is difficult at the beginning, day and night, busy, there is no clue, it will disrupt the war, just like "meeting + do not implement =O, arrange work + do not implement =O", so management must be detailed, feasible, and put into practice, with a kind of management means of human culture, so that we can "catch things that are not implemented and pursue those who fail to implement them = implementation".
Actually work
market
That is to do details. In the face of today's fierce competition environment and special industry, the only thing we can do is to work harder than our competitors. Only by doing a more detailed and solid job can we win the market.
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