Clothing Inventory Management For Clothing Marketing Techniques

In today's serious surplus production, there is a discount everywhere. How to deal with garment inventory quickly is often the most troublesome problem for dealers. Willing to discount prices, which will inevitably affect the overall image and price system of the brand, and reduce customer loyalty to products, without discount.

Products are too outdated and outdated. They will only become more and more devaluated in the warehouse, and eventually become a pile of waste cloth.

How to deal with the clothing inventory quickly after the peak season? It is difficult for both manufacturers and distributors. Especially seasonal products are not easy to do in the off-season.

Besides the seasonal factors, we should also take into account the quality of the products themselves, the price of the products, the problems of the promotion strategy and the problems of the consumption environment.

Generally speaking, if advertising is not in place, the promotion of terminal will not be enough.

The production enterprises lack overall planning and reasonable control of the market. They fail to do a good job in market research, do not know what the market demand is, blindly produce, resulting in a big gap between the market demand and the actual production volume of clothing, resulting in serious inventory of clothing products.

What do I think I should do when the off-season comes, and I don't have the corresponding policy before the off-season comes.

It's always good to prepare for rainy days.

The so-called war without preparation is the truth.

How to deal with it quickly and efficiently?

What's the idea of dealing with inventory? It's only a short three words, but there are many mysteries in it.

At present, the main methods of handling clothing inventory are:

Set up special stores or special stores in large shopping malls.

The sale venues are still popular among Chinese people. After all, the pockets of Chinese people are not so drums, so it is wise for us to make a small profit in a timely manner.

Some consumers have already formed this habit of consumption, especially when the brand is not being sold. They feel that you can't afford to spend money. When you sell them, they feel it is difficult to make money without paying.

The wave is broken and the freshness is constantly changing.

Breaking off the goods is not to take out all the goods in one season at all times, but according to the characteristics of the product, it can be divided into several stages. For example, the autumn clothing can be loaded three times in the early autumn, mid autumn and late autumn, because the needs of customers at different stages are different. This is like the ideal product of customers in the mind is A, and you take all ABC, so that although the customer's choice will be more, more goods will disturb the customers' sight. Once the goods are loaded, the goods in the store will look old and not fresh.

A large quantity of styles will be loaded ahead of time.

Like the autumn and winter clothes on the delivery time, many stores will choose the fifteen day of August, suggesting that you can hang up the window 8-10 days ahead of time to give a good impression to the consumers ahead of time, and can also attract some fashionable consumers.

But we can not take all the money out at once, only to produce the maximum amount of more than ten or twenty.

Through the market research, we found that the largest amount of stock is often the best selling item.

So we should put these products in front of the consumer, and implement the index data such as the rate of praise, the rate of touch, the inquiry rate and the trial wear rate.

Transform circulation channels and take wholesale markets.

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Some brands, on the one hand, sell new and hot sales channels in large and medium sized shopping malls and specialty stores. On the other hand, some styles which are relatively hard to sell for the old ones are sold in the wholesale market at relatively low prices.

This method is actually very contradictory, and will affect the image of the brand, but many brands adopt this strategy. The general enterprises can not consider so much to get rid of the clothing inventory as soon as possible.