Integrating Emotion Into Clothing Experience Marketing

Emotional experience marketing is an experiential marketing mode in which the emotional elements are infiltrated into the various links of experiential marketing to satisfy the customers' emotional and psychological needs, and then achieve the profit of enterprises.

emotion

Through emotional communication, customers have improved their cognition of brand global brand network. Marketers have also gained insights and innovations from them, and the injection and experience of emotion have naturally increased the popularity, satisfaction and loyalty of products.

Product design should inject emotion.

Experiential marketing, with products as its props, inject emotional products no longer a cold commodity placed in front of consumers, but a propaganda tool for speaking.

Initially, consumers will have a sense of perception of products, and gradually develop to the cognition of product conception.

The design of emotional products should start with the individual needs of consumers and give people a strong shock on their senses.

When designing products, we should consider all aspects such as vision, hearing, smell, taste and touch, add sensory elements to products, highlight the sensory characteristics of products, make products easy to be perceived, thereby increasing the feeling of customer and product interaction, and create a good emotional experience for consumers.

Although the product itself has no feelings, the designer gives the product affection, and in the communication, the experiencer can also experience this feeling.

Therefore, in the name, design and packaging of the product, it gives emotional connotation to make it rich in human touch, and can satisfy consumers' perceptual consumption needs.

In response to the emotional needs of the "chocolate generation", the LG "chocolate" mobile phone, which combines fashion and personality, came into being. This not only made this generation find the emotional affiliation, but also made LG find the feeling from then on.

The key.

In the 08 year, the ice cream phone launched by LG relied on the sweet and delicate shape, sweet and happy words and the endorsement of BY2 to accurately spread the image of sweet, fashionable, lovely and happy products in the hearts of young girls. The emotional appeals of beautiful girls were perfectly displayed, and this emotional experience also brought a sales boom.

Price setting should take into account emotions.

Emotional price is a psychological pricing strategy.

The price of products at this time is not only a concrete manifestation of value, but also contains social psychological value.

Emotional price refers to the price that can meet the emotional needs of consumers.

The formulation of this price is based on the wide range of emotional communication with consumers, based on different value identification.

Usually, when buying a product, consumers will connect special emotional experience, individual consumption psychology and other factors to satisfy their psychological desires.

Therefore, the pricing of emotional products is mainly based on psychological pricing. After careful investigation and analysis of the psychological factors and emotional needs of consumers such as habitual psychology, honor and satisfaction, and then combining the actual characteristics and attributes of the products of the enterprise, the price of consumer psychology is formulated.

The author believes that with the industry's in-depth understanding of the experience economy, the self pricing strategy will be adopted by more businesses. The self pricing strategy is a strategy that the enterprise can achieve its own resonance by letting consumers experience products or services, thereby making consumers' demands and products express emotions.

For example, some of the city's wandering singers rely on their guitars, performances and songs to express passers-by.

Identity, passers-by's pay is the evaluation of performance, rather than charity, which should be the best emotional experience portrayal of self pricing.