Micro-Blog Marketing, New Fashion Marketing Mode

"It's time to make a move. You're welcome.

Now buy the GPS wing and the integrated AV entertainment system.

Let's make the price war more violent! Welcome other brands to fight! "At 9 a.m. on July 16th, a view was given to a media on micro-blog that" the price war between the middle and advanced car market is coming ". Yu Hongjiang, deputy general manager of FAW Mazda commented.

This way is the micro-blog marketing that has been rapidly changing.

Micro-blog marketing is the hottest this year.

With the increase of heat, micro-blog marketing has become the hottest marketing platform. Every listener (fans) is a potential marketing target. Every enterprise can register a micro-blog in Sina, NetEase and so on, and then update its own micro blog to disseminate information about enterprises and products to users, and establish a good corporate image and product image.

Daily updates can be exchanged with you, or topics that you are interested in, so that you can achieve the purpose of marketing. This way is the newly launched micro-blog marketing.

Blog marketing takes the value of information source as the core, mainly reflecting the value of information itself.

Marketing takes the publisher of information source as the core, and embodies the core position of a person. However, the status of a specific person in the social network -- the global brand network -- depends on the attention of his friends circle to his remarks, and the influence of the friends circle, that is, the group network resources.

Micro-blog marketing relies on social network resources.

Yu Hongjiang, deputy general manager of FAW Mazda, was mentioned in the article.

Daren.

The most successful case of Yushi marketing is to substantially reduce the price of the old Mazda 6 by grabbing the market share with the A-class car at a price of 149 thousand and 800 yuan, thereby enabling the car to survive and make its monthly sales more than 10000 vehicles.

Until now, the price strategy of Ma 6 is still relished by the industry.

Become a typical sword.

The use of micro-blog for marketing is definitely not the first in Hongjiang.

The earlier sensational events were not "harem elegance".

The planners started with the traditional marketing strategies such as forums and blogs, and wrote a paragraph to send a picture again, through the two magic weapons of showing off the rich and the sun stars, and creating the "Hakkas style" writing method, becoming the second grass root blog of sina and the Internet red man, and received the attention of many celebrities such as Huang Jianxiang, Pan Shiyi and Ning Caishen.

Until 2 months later, "harem elegance" finally revealed the true colors of Mount Lu, claiming that the online game "dragon sword" was the perfect time and space, and the whole micro-blog marketing came to an end.

Of course, before you prepare micro-blog marketing, detailed and innovative planning is essential.

First of all, we need to analyze the needs of a customer and see how this demand can bring the greatest value of communication through micro-blog.

The first is the planning of content: what topics or ideas can be achieved to achieve these two purposes: first, to implant customer information; two, to arouse the interest of bloggers, and the two are indispensable.

Next is communication planning: what aspects of micro-blog are disseminated? What bloggers are organized? Release time? Frequency? Communication control?

All these problems need to be planned in advance.

Of course, to do micro-blog marketing, first of all, you have to be a micro-blog person.

micro-blog

The time has come. Are you ready?