Grasp The Left Arm Of Clothing Brand Marketing: Market

In traditional view, many people regard the market department as a sales department, which is also caused by the unclear division of human resources.

Most of the business market departments have established market personnel.

In the era of more and more detailed jobs, the function of the job market tends to be meticulous. The function of the market department is becoming clearer and clearer, and its division of labor is more clear.

But in some enterprises, sales positions are also known as market positions, and their duties are selling, causing many people to equate the market with sales.

In today's society, the function of the market department in brand marketing is becoming more and more powerful. China is facing a huge pformation of society and consumption. The future competition is the competition of the brand market department, and the competition of market talents is essentially.

However, many domestic executives and executives are still in the mindset of spending money in the market sector. They believe that the market department is the responsibility of investing and advertising, doing public relations, and so on. They do not have a deep understanding of the role of the market department in brand strategy, let alone pay attention to the market department, so that the market department has an "administrative" agency uploaded to the market, and the position of the market department is even lower.

Looking at the successful enterprises in China,

The position is all the same, and its status is extraordinary. It plays an important role in the development of the brand. From Mengniu's super girl's success to the wide spread and participation among cities, it is no great credit for the market department.

From the point of view of brand marketing, the market is the left arm, and the sale is the right hand. The two arms only work together to push the brand marketing up and achieve the success of brand marketing; some say that the market is for sale, which depends on the market competition and the situation of the product. If the product market is taught (global brand network), the market can serve for sales, but once the product reaches the market of the product, the market must lead the brand marketing.

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From the point of view, the functions of the market department are mostly related to the brand strategy, and the market can not be treated simply as the expenditure of the market department. The market will be regarded as the Department that spends money. The managers with such thoughts will surely push the brand to the horns. The company that the former vice president is studying is a typical reputation with no reputation; for the competitive strategy of the enterprise, this is the short rib of the enterprise. Once the long-term competition is made, the brand superiority is totally absent.

Brand competition in the future is not to spend money to become a well-known brand can achieve the purpose of marketing.

Do businesses need market departments? The answer is yes.

Unless you want to make a short-term product, I believe that under the situation of competitive incentives and profits, few CEOs will think so, for a business that wants to be a brand,

It is essential, and not the so-called money making department, but in practice, it always puts the market at the end. This is also the reason for the slow development of enterprises. A lot of executives in the market report approve very little.

The success of brand marketing must be the left arm of the market plus the right hand to sell. Any lack of brand development will lead to the failure of brand marketing strategy.