UNIQLO'S Strategy Of Double Eleven This Year?

The main new retail experience economy, in 2016 Tmall

The global carnival is not only excellent online, but also the first to break the whole category of Tmall mall.

There are also breakthroughs in offline stores, with double passenger traffic nearly doubled over the same period of eleven.

This year, double eleven UNIQLO has broken through 100 million yuan in 2 minutes and 53 seconds. It has become the first brand breaking brand in Tmall mall.

UNIQLO responds to consumers' expectations of some selected online online / offline sync offers, self mentioning stores and Alipay's courtesy service at the store, improving consumer shopping experience.

After online zero kill, some selected products in physical stores are offered simultaneously.

In the past eleven years, everyone was crazy about computers and mobile phones, and the physical stores were always deserted.

In the face of the retail industry's widespread concern about the phenomenon of consumer diversion caused by the dual eleven electricity supplier, UNIQLO has achieved a win-win situation between online Tmall stores and physical stores. After the zero point spike on the Internet, some of the selected stores in the real estate sector are offering a simultaneous discount and a buying rush.

On the morning of double eleven this year, consumers Cheung came to the Nanjing West Road flagship store of UNIQLO early, and what she most concerned about was the selection of some online products under the online and offline synchronization of UNIQLO double eleven.

She said, "UNIQLO launched double eleven promotions at the store, giving me more choices.

In the physical store purchase, some popular styles are not only synchronized with Tmall flagship store, but also try to wear experience, feel more assured. "

Similarly, Miss Li, who was selected from the eleven double choice shop to UNIQLO, said: "the style of the shop that you want to buy is just the same as that on the Internet. Besides, it has also drawn cash coupons, double benefits, and too lucky."

During the double eleven period this year, the main theme of the new retail experience economy of UNIQLO is the "excellent wisdom Carnival and better store" theme activities. Apart from the activities of Tmall's official flagship store, a series of selected commodity preferences and services have been prepared in the physical stores, and a number of selected double 10 live goods online and offline synchronous offers have brought a new purchase experience to consumers.

Order on selected goods line, store within 24 hours offline.

Also on the day of double eleven, they came to the next store of UNIQLO line, and consumers who chose to shop themselves.

In the past eleven years, the slow delivery of express due to high demand has been a constant complaint to consumers.

This year, the newly launched online shopping list of UNIQLO has changed the status quo of the store's convenient pick-up service within 24 hours.

After eleven seconds in the morning of UNIQLO Tmall flagship store, Miss Wang, who once again came to the physical store, said she was a loyal fan of UNIQLO.

"This is the first time I chose this online purchase and the way to pick up the goods under the line.

When I saw the official website announcement, I was just trying to hold my mind. Now I really get the clothes that I kill in eleven seconds. It's great.

She also said, "I think this service is very intimate, especially suitable for double eleven.

Let's not wait for express delivery. "

At the scene, there are still many consumers are showing uniforms to the store's mobile phone to notify the store's text messages, waiting for the purchase of goods.

They said, "it's a great shopping experience to be able to get goods in such a timely manner."

"When all goods are open and ready to buy other products, they will also choose their own service."

UNIQLO has launched another innovative service from 10 to 10 this year. More than 400 stores in more than 100 cities in the country have launched online ordering, and the store's convenient pick up service within 24 hours (that is, UNIQLO will complete the stock preparation within 24 hours of the latter's purchase at Tmall's flagship store at UNIQLO, and notify consumers to pick up their stores).

During the 13 months of November 1st -11, consumers purchase eleven double selected products and pick up their own products, and pick up the way of "store self mention", so that they can pick up goods quickly in stores.

Starting from November 14th, UNIQLO Tmall official flagship store will open its own stores and offer services.

UNIQLO opens up online and offline physical shop networks to provide consumers with more choices, not only to meet consumer demand, but also to improve the efficiency of receiving products during the double eleven period.

UNIQLO, the business concept of "changing clothing, changing common sense and changing the world", is again innovating this year's double eleven. Combining online and offline, it proposes to create a new retail experience economy with consumers as the center.