Underwear Brand Image Management Breakthrough

It is often said that it is difficult for an enterprise to make a brand. But if we put the sense of brand indoctrination into the daily training of consumers, brand is just a carrier, and the zero distance between products and customers is the essence of developing the brand.

From a quantitative perspective, the development of a new customer is much more difficult than promoting the two purchase of the old customers. This is the subtle influence of the brand. If we set the goal of developing 20 core customers according to this idea, we will believe that this quantitative result will make us run the business more smoothly.

More simple.

Under the market environment where sales volume of the whole industry can not soar, we can not expect manufacturers to desperately advertise, nor can they expect to do propaganda and sales first. Under the condition that sales can not be controlled in advance, we can do a lot of work in terms of customer quantification.

Many stores all year round, if we have done customer statistics, we often find that customers who shop in a year and produce a small number of customers, usually they will repeat the purchase or even bring friends to buy, which leads to a topic, we should pay attention to the quantitative management of core customers.

Let's analyze, many shops say.

More and more fastidious, more and more pay attention to the magnitude of the discount, because many customers in a brand shop for the first time to buy, often buy brand and product skepticism, if the first time to buy a time to inculcate a core customer training thought, then customers will gradually play down the demand for promotional gifts in the later purchase behavior, so as to generate consumer desire for the brand, unconsciously, in fact, the brand has a strong recognition of customers.

All the same, the real majority.

The layout of the environment is uniform.

We can use labels and brand names to make consumers remember our brands. At such a high cost, they have already spent the price, and we should hand in hand the brand image at the store level.

A store, according to the size of the area and the specificity of the surrounding environment, needs to decorate the facade of our brand according to the needs. In general, the brand requirements for the franchisee are very strict, especially the logo and color combination of the door.

Some people say that since the brand image is fixed and immutable, is it possible to break through the image management?

A mark, his color combinations usually have a variety of options, which in itself is suitable for different environments when applied, and if the design itself is not used by store businesses, it is very wasteful.

At present, most manufacturers and businesses have not applied this concept properly.

Therefore, the small red shops are stacked up in a lot of red clothes. The pink underwear shop is buried in the middle of a row of barber shops and becomes a poor foil. Such examples are endless. In fact, as long as we deeply grasp the brand design concept, this kind of embarrassment can be solved.

Some people will say, are there any signs on our product display and display rack? Yes, product labeling is everywhere, but from the identification system itself, the application of color and image endorsement in the store is the most important means of identification. We all see a lieutenant at the door of KFC, which is the most important tool for differentiation.

Let's take a look at a case. We all know that seven or eight of underwear brand ten is a color combination of red or pink as the keynote. No matter big red, red rose, purple red, pink or pink, in fact, for consumers, the red is just like an outer garment. It is worn on the outside, just worn outside. We see many famous brands, they are in different positions, their door color is different, but the shape of the logo is the same.

Underwear can also be so, as a sign, its main body is the shape difference, but the color here is studied as the object of our study.

The above said, different locations, different shops surrounding environment, decided that each shop his color sensitivity is different, in the mall opened shop, we must consider the surrounding clothing door, in the street shop, we need to see the next door shop several doors color and image, how to make their shop image jump out, this is the problem we consider.