Analysis Of Sales Data From Multiple Stores

For Brand Company, provincial agents or franchisees of many brands, the sales comparison between the shops and the allocation of goods can effectively enhance the logistics management capability of the general store, as well as the sales level of each store and the ability to solve the inventory problem.

We can analyze and manage the sales data of multiple stores through the form of sales / inventory comparative analysis between selected stores in a certain time period (as shown in the table below).

For the sales / inventory comparison table, the choice of the general store is in the same area; the choice of styles is usually about the same time.

In the example,

X has three important questions. First, all shop sales are good. Why is A shop selling poorly? Is it because A shops do not really like the style of the shop, or is there any problem with the issue, or is there a problem in the promotion of the shopping guide?

Is there a need to allocate the store to other shops? The second problem is that the overall sales of this section are good. In the light of the sales life cycle of this section, whether the headquarters needs to continue to order production and how much it needs.

The third question is how to allocate B shops and C stores for the current headquarters inventory. Is the average allocation or first meeting a shop? And the style Y has two problems.

The first one is that there is a big difference between A store and B store, so we should consider the allocation of the two stores, so that it can not only increase the sales volume of the A shop, but also effectively eliminate the low B stock; the second is the general sales of C shops, but the stock is also less.

As a result, we should consider saving the total warehouse to C stores.

Of course, there will be more phenomena in the comparative analysis of sales / inventory between actual shops. As long as we analyze and respond to different phenomena, we will be more helpful to the sale of stores.

A famous rule in marketing is called the 2080 rule, which refers to 20% in customer management theory.

80% of sales are completed, of which 20% of our customers are our regular customers, especially those holding our brand VIP cards.

Therefore, the management of old customers is one of the most important items in store management.

Some brands and shops often make some VIP cards invalid because of unreasonable processing conditions for VIP cards, or other special reasons of customers, such as shopping and shopping.

On the contrary, although some customers often patronize, but for some reason, they have not been able to achieve the VIP card conditions. This has brought some trouble to the VIP card customer management of the store, so the analysis of the contribution rate of the old customers is particularly important.

We need to register and count the consumption of old customers, especially those holding VIP cards, and analyze the consumption characteristics, consumption frequency and consumption amount of the special key customers.

First of all, we can work out a more reasonable VIP card handling conditions, followed by a more accurate management of the old customers.

For example, targeted messages to old customers, new products and promotions, VIP exclusive privileges, birthdays and holiday gifts will greatly enhance the brand loyalty of old customers, introduce friends, repeat the frequency and desire to buy again.