How Can Shops Be Able To Attract Guests' Attention?

For the clothing industry, it is a very important thing to shop.

Generally speaking, through the display and layout of exquisite storefront, the monthly sales volume can be increased by 10%-40%.

Thus, store display plays an important role in clothing marketing.

Customers are shopping.

The first thing to do is to stop at the front door of the store, then enter the shop or introduce the store tour by the shopping guide, then try the fitting, and decide whether to buy it.

These four links seem simple, but they contain many display skills.

So how can we attract guests' attention from the exhibition so that guests can not help walking into our store?

Now let Xiaobian teach you the experience of summing up.

1, products should be classified and displayed.

As the saying goes, birds of a feather flock together.

The same is true of commodities.

We can classify them according to the type, price, age and size of customers.

Associated goods can be displayed in the same place, so that consumers can associate with each other, and achieve the purpose of package purchase at the same time, so as to increase turnover.

2.

Pay attention to tonal.

We should pay attention to harmony.

It is best to have a neutral color (black and white) in order to look natural.

Color control is not dominant.

3, products should have enough exhibition space to be clear at a glance.

If the product area is not clear, it will confuse customers, do not know what to buy, reduce consumers' desire to buy, and reduce turnover.

4, we must have a complete set of merchandise display, the whole set of clothing as a whole, using human models to display the whole body from head to toe, this way can make overall assumption for customers and facilitate the purchase of customers.

5. Window display for products.

Window display should be aimed at attracting customers who pass by.

The atmosphere created by the goods and intentions in the store can be conveyed to consumers in an easy way.

The desire to associate and buy.

6, store background music must be gentle and soft.

If the background music is not appropriate, it will seriously affect.

Sales volume.

The background music should be soft and soothing. It can create a comfortable and comfortable shopping environment for customers, so that the customers can choose and buy with ease.

The above is the summary of some shop display merchandise experience.

In fact, for guests, a sense of service and service is also very important.

Of course, we need to know more about goods and brands, and know more about display skills.

Therefore, we can often train some shopkeepers and guides to improve their quality.