Chairman Guo Aiqing Has Studied Leather Gloves For 30 Years.

Two thousand and sixteen

Shortly after the end of the meeting, the reporter continued to talk about the funny stories on the scene.

At the beginning of March, Premier Li Keqiang emphasized the spirit of "craftsman" in the two sessions: firm, steadfast, and striving for perfection.

Today, our guest room is also a craftsman -- leather glove craftsman, chairman and Dr. Guo Aiqing, a doctor studying abroad in Jiangsu, Ph. D., for 30 years.

Reporter: Hello, Guo! When it comes to craftsman spirit, your gloves are not as diverse as garments, but how can you do this 30 years of development?

Guo: Yes, gloves are smaller than clothing.

But real artisans will never stop pursuing progress in the professional field.

I think people's life is very short, can do a good job on the line.

The key to the development of enterprises is to be precise. If we do better in subdivision, we will have more prospects.

So, for more than 30 years, I just want to do a good job of this thing, from design to production, every process, we are constantly improving and innovating.

At present, we have two brands, one is' GSG 'and the other is flying city.

The former is mainly expressive by artistic means, constantly seeking breakthroughs in the edition and technology level, and suitable for the mass crowd; the latter is positioned in the true self, the original heart and the fearless, and is suitable for personality but not assertive and arbitrary.

Products that seek.

The so-called craftsman spirit is not constantly repeating a thing mechanically.

Its deeper connotation is: craftsmen craftsmanship, refinement and exploration for their products.

In 30 years, we have made breakthroughs and explorations in raw materials, edition, technology, fashion, creativity and brand, so we have the current quality and the two differentiated brands nowadays.

It's great to do one thing well.

Of course, if we do a thorough job in one field, we can also develop in other directions.

For example, the brand of flying city may also extend to shoes and clothing in the future. Of course, the premise is that products conform to the brand characteristics.

Reporter: in the market environment of quick success and instant benefit, you can keep this kind of restless.

Guo Zong: (laughs) in business, in itself, no business can make money, but there are some things that I think are more important than making money.

We started out in foreign trade, and then the main market was Russia, and then gradually spread to Europe and the United States.

But in the last few years, the ruble depreciated sharply, and the Russian economy as a whole went downhill.

In this context, many foreign trade enterprises are slowly withdrawing the Russian market.

And I did lose money in the market because of no withdrawal. My point of view is: now, many customers are my first customers, and my relationship with them has been better than friends. My company can go to the present and can not do without their support, so I think I can't abandon them when they are in trouble.

Moreover, some resources, once lost, are hard to establish.

Second, although it is a loss at present, I believe that once the economy recovers, these customers will surely remember your favor and continue to cooperate with you.

Blindly pursuing profits can not last long. Win-win cooperation is the true meaning.

Not only the Russian market, but the overall economic situation in recent years is not optimistic, but our orders have maintained a sustained growth.

In addition to the growth of foreign trade processing business, two of our self brands' GSG 'and' flying city 'have been harvested both in Amazon and other platforms.

Next, we will walk on the operation and maintenance brand.

Reporter: referring to the operation and maintenance of the brand, I understand that you put forward the policy of "four modernizations" this year, and have identified the future development ideas. Can you disclose the following? GSG and flying City, which one will you focus on in the future?

Guo: we have been a foreign trade company for more than ten years. In recent years, we have been thinking and changing.

With the development of international and domestic market, I think if we do not make brand, the road of development will be narrower and narrower.

So we developed from the pure ODM and OEM mode to the brand and Internet.

The development strategy of the company in the next 3-5 years is: branding of products, internationalization of operations, Internet sale and socialization of companies.

This "four modernizations" is the company's long-term goal in the future.

Among the two brands, GSG is biased towards mass consumption, and the flying city has already formed a very obvious brand characteristic, with high brand recognition and good feedback from the market, so it will be the focus of future development.

From the perspective of brand development potential and extensibility, flying cities are also better.

Reporter: Thank you very much for sharing so much with us today. I hope your attention will bring us more pleasant surprises.

Guo: Thank you! I believe that these two brands will provide our consumers with better, more unique and better products to meet the needs of every customer through constant repositioning and integration. Thank you!