The Second Creative Talent Recruitment Activities Of Lian Crawford Are Very Interesting.

Not long ago, we had a simple analysis of why big designers would rather work hard to devote themselves to the brand of the same name, but would not be willing to work in some luxury brands.

Recently, Lane Crawford launched the second creative talent recruitment activity, though quiet, but it is thought-provoking.

According to the requirement, the online registration time of the creative and creative brands of the event ended in March 24, 2016, while the field recruitment in Hongkong and Shanghai in April 6th and 8th was called "the new fashion force".

Besides, women's clothing, home furnishings and accessories designers also include gourmet, beauty and gift categories, covering a wide range.

The winner's products will be put on sale at Christmas shops in Hongkong, Beijing, Shanghai and Chengdu in the Christmas of 2016.

A lot of people know that designer brand can get the attention of the big buyer shops such as Lian koff and so on in the first few seasons, so it is no doubt that the road from him / her to the international flyover is a step closer.

And before that, even Crawford did all he could to make these new designers.

Outward development.

But as the demand for personalization is becoming more and more popular, the creative talent recruitment activities of link Crawford seem more to inject the innovative design concept brought by the original, bold and wild designers into this gradually distorted and commercialized one.

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In this gradually because of the injection of large consortia, the fashion industry that is full of artistic atmosphere has become a mess. The fashion of entertainment has been squeezed by the designers who are too fast and too entertaining. At the same time, the talent of the new designers has been overloaded with the commercial atmosphere. Even such a move is not for personal development, but rather for the sake of saving art, so that the commercialization becomes easy to accept. After all, the ultimate goal of the brand is to make profits.

A very significant label is: no matter the registration company or the creative person, the working life is no more than three years.

At the same time, individuals and companies who had worked with lac Crawford for three years were unable to participate in the registration process. Meanwhile, even Crawford did not support manufacturers and agents.