Taiping Bird Is Becoming More And More Skilled In Exploring The Way To Integrate With The Internet.

From the traditional fashion brand to the new fashion, Taiping bird has gone through 20 years. In recent years, Taiping bird has become more and more adept in the way of exploring the combination of the Internet.

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According to the introduction, in March 5th, Taiping bird dress announced its formal accession to the Chinese women's joint foundation, the parallel mobile Uber provides users with semantic services, and the income generated by the Yi will be donated to the "@ her business plan".

It is reported that Chen Hongzhao, general manager of Taiping bird's clothing department, is responsible for this event.

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It is reported that since its entry into China in February 2014, Uber has accelerated its localization strategy, and has gradually established its market share and public recognition and influence in China through a series of marketing activities and cross-border cooperation.

As an independent Uber China, it has entered nearly forty major cities. In January, it announced that it expected to complete the coverage of 100 cities in China in 2016.

According to the latest report of the China special vehicle market trend forecast released by Analysys think tank, the Uber orders in the fourth quarter of 2015 reached 8.7%, occupying second of the market share.

At present, Uber users are concentrated in the second tier and medium-sized cities, and most of them are white-collar workers.

The marketing activities of Taiping bird clothing Uber will get a large number of new Internet users.

At the beginning of this year, Taiping bird's clothing was first planned for a 20th anniversary year celebration meeting. The venue was moved to Yintai mall to allow users to participate.

Double 11 in 2015.

The sales of garments are broken by 383 million yuan per day.

It is understood that Taiping bird clothing currently occupies fifth places in the domestic leisure apparel industry, Taiping bird revealed that in 2015, sales of women's clothing exceeded 3 billion 500 million yuan, an increase of 10% over the same period last year.

As of December 31, 2015, the number of stores in the country has reached 1448.

Chen Hong explained to reporters: "in 2016, the government mentioned in its work report that it would support the sharing of the economy and improve the effective utilization of resources.

82% of the employees of Taiping bird are female employees, and joining her plan is mainly about the value of shared economy.