Luxury Brand Brioni May Lay Off 400 Employees Under Pressure

Italian luxury brand Brioni will plan to lay off some employees of its factories, especially in the Abruzzo region of Italy, but did not disclose the specific number of layoffs.

According to market news, about 400 jobs will be cut in the coming months. At the end of last year, Brioni and the labor union reached an agreement to implement the management procedure for voluntary employee mobility. A Brioni spokesman said that the company's strategy is to find the balance between labor and production. In the past few years, its production has declined significantly. Brioni spokesman also revealed that the new measures will enable enterprises to achieve sustainable development.

At the time of the acquisition of Kering Group in 2012, the imbalance between the total number of employees and the production volume was obvious. As the economic crisis spreads, consumer Their needs have changed, and they are more focused on different fashion fields, such as casual wear and sportswear. According to the relevant data of WWD in February, Brioni's total revenue fell by 20 million euros to 190 million euros last year, mainly due to the weakness of the wholesale channel.

In addition, the company claims that EBIT performance is negative. A source pointed out that wholesale Price The main reasons why Brioni is in trouble are the increase in the consumption power of Russian consumers and the wrong investment in human resources. Brioni was founded in 1945. Its outstanding cutting and sewing technology made Hollywood stars in the 1950s very fond of it.

In 2010, Brioni appointed Alessandro Dell 'Acqua is the creative director of the women's wear department, but the two sides terminated the contract in 2011. In 2014, Brioni appointed Gianluca, a former Bottega Veneta executive Flore is the CEO. Previously, Francesco Pesci led the company for nearly 15 years. In February this year, Brioni Brendan, Design Director Mullane announced his resignation, and the company said that it would announce the successor at an appropriate time.