Moncler Overall Profit Slowed But Still Beat Expectations.
The warm winter of last year has become an excuse for many apparel retailers to perform worse than expected, but for some clothing brands, it can still perform well.
Recently, the top Moncler of the down jacket has released its annual financial report in fiscal year 2015, which confirms this point.
Limited by the influence of warm winter, it is the engine of brand growth.
Feather class
It will become the main category of the drag Group's performance.
Moncler
The same store sales in the same year still recorded a growth of 6%, so the same store sales in the four quarter may have only low single digit or even negative growth, but in the first 9 months, the Group recorded a 13% growth rate, which is also very impressive.
The group did not mention much of the detailed data, but its core earnings EBITDA rose 28.8% to 300 million euros over the same period, better than market expectations. In the first half, it rose to 53%, and 34.1% after adjustment, which is still higher than the 33.5% in the previous fiscal year.
Interestingly enough, the global economy is slowing down in most markets.
Consumer
But the group said that China's Spring Festival sales were excellent, and overall performance was good in 1 and February. Therefore, the Group expects growth for the whole year.
Affected by the news of earnings data, Moncler's earnings rose narrowed to 2.9% at the end of the day, 14.77 euros.
However, the impact of the four quarter of warm winter, especially the weather in Europe and the United States and other markets, inhibited the demand for the core products of the brand, and highlighted the drawbacks of Moncler's single product structure. Similarly, the Hugo Boss, which was also involved in a single growth category, issued a surplus police because of the huge setback of Sino US sales, which led to CEO's downfall.
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