How Can We Get On The Internet In The Rush Of The Internet?

With the support and encouragement of the national policy, the development of the Internet will usher in a good opportunity for the development of the sports industry.

The wise take advantage of their strength, and some enterprises and listed companies actively embrace the Internet and carry out deep integration with them to bring forth new vitality.

By observing 5 listed companies, this paper tries to see how they can get on the Internet under the Internet craze.

With the support and encouragement of the national policy, the development of the Internet has come to a good opportunity for the development of the sports industry, and some enterprises have invested in the sports industry.

In 2015, it was known as the first year of the development of sports industry. Venture companies sprang up like mushrooms, breaking through the earth and thriving.

Looking back at the sports industry, the veteran enterprises are also unwilling to lag behind and actively take up the Internet.

Taking 5 enterprises as an example, this paper analyzes the measures taken by sports industry listed companies under the upsurge of Internet + sports.

It is an outdoor product Limited by Share Ltd founded in 1999 and successfully landed on GEM in October 30, 2009.

The company has built a large domestic R & D center with strong innovation capability.

When the 2022 Olympic Winter Games are successfully applied, outdoor sports will develop opportunities.

Pathfinder actively explored and pformed. The founder of the Pathfinder, chairman of the group and CEO Sheng Fa Qiang, have publicly indicated that the Pathfinder intends to implement the green China plan. The first phase of the investment will be 300 million yuan, which will develop with the 50 outdoor Sporting Club Hotel or the outdoor sports community partners.

Through the establishment of online platform, new market space will be brought forward, and multi-channel development will boost performance growth.

Sheng Faqiang said that the Pathfinder will continue to innovate and integrate under the Internet thinking, evolve to the community ecological enterprises, and make clear the business logic of the Pathfinder community's ecological strategy.

Structurally, the whole community ecosystem is divided into 5 levels, namely, traffic entry, distribution platform, product manager, supply chain and ecological support system. In the aspect of organizational evolution, Pathfinder set up an entrepreneurial platform, providing cultural support, capital support, talent introduction, incentive and service, and big data sharing for start-ups who identify with Pathfinder culture, so that start-ups are more fully oriented to the market.

Outdoor activities are becoming a way of people's healthy life. The popularity and participation frequency of this activity will drive the scale of the whole market.

Founded in 1987, it is a comprehensive enterprise that integrates R & D, production and marketing of sports shoes, clothing and accessory products.

It was officially listed on the Shanghai stock exchange in January 24, 2014.

Under the upsurge of the Internet, the national policy supports the football industry, and enterprises enter the football world one after another.

In April 2014, the VIP bird announced that it had proposed 20 million euros (about 120 million yuan) to invest in THE BEST OF YOU SPORTS, S.A (referred to as "BOY") BOY, a company engaged in football brokerage business, mainly serving the players and serving the club.

In addition, in 2015, the great bird became a tiger tiger and joined the general association and China Sports Association to enter the campus sports industry.

In 2016, the noble bird group will continue to build and expand the sports ecosystem.

Lehman optoelectronics is a LED manufacturer. Lehman optoelectronics has entered the football industry with LED as its entry point, creating a business mode of "LED+ football marketing".

Lehman optoelectronics has made a multi angle and all-round layout in the football industry.

In January 2015, it officially released the marketing resources of the Super League in the 2015 season. At the same time, it also released a mobile Internet APP product named "Twelfth people" and a new LED advertising media developed by Lehman.

In February 2016, Lehman shares announced the strategy of football marketing, indicating that it has reached a series of strategic cooperation with the Portuguese professional alliance, including the exclusive name of the Portuguese Professional Football League A, which has become the first Chinese company to name the European Football League. In addition, Lehman optoelectronics has launched the Chinese player's plan to stay overseas. It plans to deliver at least 10 players and 3 assistant coaches to the Portuguese league tournament every year, aiming to improve the skill level of Chinese players.

It is a well-known sporting goods company in Jinjiang.

It was established in 1994 and listed on the Hongkong stock exchange in 2007.

According to Anta sports released results announcement, Anta sales revenue in 2015 exceeded 10 billion yuan, becoming China's first sports club to enter the 10 billion club.

In 2005, it founded the first international sports science room in the country, using science and technology innovation to drive enterprises to grow and expand.

After more than ten billion, Anta is determined to tap the sports trillions market.

In the era of e-commerce, Anta is closely following the times.

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Anta actively embraced the Internet and put it into the electricity supplier. It is reported that as early as 2008, Anta began to investigate the electricity supplier, and formed an e-commerce team in February 2010. In 2010 April, it officially appeared in the flagship store of Taobao mall.

In 2015, double eleven Anta enterprises sold 15 yuan in 10 million minutes, 90 minutes sales amounted to 50 million yuan, 8 hours more than 100 million yuan, the total sales volume of Anta group reached 170 million yuan on that day.

In addition, Anta has a sports science laboratory, developed dozens of state-level patents, launched technology running shoes and other products, increased the technology content and added value of the products; Anta also signed a strategic cooperation agreement with Alibaba, sharing the advantages of Ali resources, Taobao Tmall, through diversion, ranking, advertising, discount and other marketing, to improve the attention of the majority of Internet users and product sales.

Guangdong media is the media Limited by Share Ltd of Guangdong Guangzhou daily. The company listed on the Shenzhen Stock Exchange in November 2007. Now it is a newspaper service enterprise which manages advertising agency and produces, prints and books and magazines retail as the three main businesses.

Under the background of "Internet +", Guangdong Media actively integrated resources and started mobile Internet products.

It announced in the evening of January 14th that the company's wholly-owned subsidiary avant-garde newspaper will jointly invest with Rita technology to set up Guangdong decent Sports Technology Co., Ltd.

The platform focuses on sports economy, sports stars management and sports star fans resources development, and creates a national professional online sports "star product" auction platform.

To sum up, some sports companies in the sports industry actively embrace the Internet and carry out deep integration with them to bring new vitality into full play.

But how to integrate the Internet with existing product systems remains the focus of their attention.

The wise take advantage of the power and wish the enterprises in the sports chain to thrive on the Internet.