Ma Yun And Liu Qiangdong Talk About Success Strategy: Do Not Blindly Follow The Wind Business Mode.

Alibaba CEO Xiaoyao Zi said at the scene that "all businesses should not do nothing".

Instead, all enterprises must do electricity providers. "

Liu Qiangdong said that traditional enterprises do not have to build their own logistics, they only need to pfer products to professional electricity supplier companies.

If an enterprise abandons the electricity supplier department, Jingdong can monopolize online channels and raise bargaining chips for businesses. At that time, businesses will be the biggest victims.

Alibaba held the "2016 Tmall global business conference" in Hangzhou. More than 30% of the guests were vice president of the famous brand president, and the lowest level was the general manager of the electricity supplier department.

CEO Xiaoyao Zi said at the scene that "all enterprises should not be electric providers, but all enterprises must do business providers."

Not long ago, Liu Qiangdong said that traditional businesses did not have to build their own logistics. They only needed to pfer products to professional electricity supplier companies.

In the view of iron elder brother, the impact of the electricity supplier on traditional enterprises is far from the simple change of channels, but a huge impact on the whole retail ecology. The recognition of traditional enterprises to the electricity supplier mode is also the choice of the future business mode. Therefore, it is suggested that we should determine exactly what is suitable for the electricity supplier mode from the following three aspects.

Is it conducive to maximizing social efficiency?

Liu Qiangdong said that the reason why enterprises want to pfer the electricity supplier to Jingdong is simple: Jingdong is a professional electricity supplier, and its understanding of the electricity supplier is stronger than that of the enterprise, which can improve the efficiency of the enterprise's electricity supplier.

Here, tiger reminds you that Jingdong can only increase the so-called "electricity supplier efficiency" in the entire retail ecosystem, and almost no significant contribution has been made to logistics, services and other related aspects of the retail industry.

The reason is very simple. Jingdong's self operated e-commerce mode itself is a waste of social efficiency. Enterprises can achieve the goal of electricity business by integrating social resources. Jingdong, however, builds warehousing, logistics and services at cost, which is bound to bring great waste to social resources, which must eventually be passed on to businesses.

And let's look at Tmall. Its brand self operated e-commerce mode is essentially a collaborative service platform for social resources.

Fang is responsible for product design, production, customer service, Tmall responsible platform operation, and precision marketing based on big data, while logistics is coordinated by rookie network.

With the docking of various professional resources to achieve maximum social efficiency, enterprises are clearly the ultimate beneficiaries.

In fact, it is not difficult to understand why Jingdong vigorously advocated the "useless theory of the electricity supplier sector". If an enterprise abandons the electricity supplier department, Jingdong will be able to monopolize online channels and raise bargaining chips for businesses. At that time, businesses will be the biggest victims.

{page_break}

Is it conducive to business mode innovation?

Ma Yun has repeatedly stressed in some public occasions that the future retail mode is definitely not the current B2C mode, but a new business model led by C2B. The reason is that under the big data working mechanism, consumer preferences and user habits will directly affect the design and development of products.

This almost all enterprises are excited about the realization of the business model must meet two elements: 1., the electronic platform must have the technical basis of data analysis; 2., the data must be visible to the merchants.

Therefore, we can easily find that when the enterprise becomes the supplier of the e-commerce platform, it will basically say goodbye to the future big data, and the platform has no obligation and responsibility to provide big data reference for enterprise production.

In the case of Tmall's own business model, enterprises are in the first line of communication with users. They can get the basic data of users in customer service, and the big data analysis of the platform can provide more detailed design, R & D and production suggestions for enterprises.

In other words, enterprises only regard the electricity supplier as a simple sales channel, although it can solve the worry of temporary sales, but in the long run, it has missed the most developed business mode in the future.

In this case, the e-commerce platform is too narrow for its own interests to lead the traditional enterprises astray.

Is it conducive to the overall upgrading of the retail industry?

On the one hand, traditional retail sales are declining, and the vested interests of offline retailers are no longer in commercial real estate. On the other hand, the share of retail sales of electricity providers has climbed steadily, with Alibaba volume accounting for 11.7% of the retail sector.

The traditional retail industry is facing the biggest pformation in history.

Iron elder brother does not approve of the "channel" of the electricity supplier, and thinks that online and offline is the relationship between the two sides. The move of the products under the traditional line to the Internet can be embraced by the Internet.

As a new business form, the electricity supplier should take the responsibility of upgrading the entire retail industry.

The fact is, simply channel the electricity supplier, and realize the channel monopoly like Jingdong. Enterprises not only lose contact with consumers to understand the channel of front-line users, but also more fatal. In essence, they have no essential difference from the previously criticized "commercial real estate" mode, so as to achieve monopoly and kill the innovation mechanism of enterprises.

Therefore, at the critical moment in the pformation of retailing industry, we must not be quick to kill the poison and quench thirst, so as to lay hidden dangers for the future development of the industry.

The pformation of retail industry depends on the innovation of business mode, and the enterprises and platforms will be in the absolute core position, and the two will cooperate with each other to achieve the double promotion of products and services.

Small said that the entire retail market will be upgraded, and market confidence can be revival. It is said that through social resources integration means, the social efficiency will be improved and the confidence of China as a whole can be enhanced.

Based on the above "three advantages", traditional enterprises choose what kind of electricity supplier road to be clear at the end. Finally, tiger still reminds you of brands: entrepreneurship is not easy, sales are difficult, but we must not sacrifice future sales volume.