LV Sued My Other Bag For Not Having Eggs.

About Shanzhai, since China entered the Internet era, this topic has not been broken.

Recently, the French luxury brand LVMH lost a lawsuit. The winner was My Other Bag, a popular handbag company founded by the famous luxury brands.

In 2014, LVMH prosecuted My Other Bag.

So what did My Other Bag do and what happened to LVWH?

My Other Bag was founded in 2012, and its spoof targets include LVMH's C line and Louis Vuitton, Chanel and Goyard.

In the form of cartoons,

Add the design of these brand handbags to your own Cotton Tote Bag and convenience bag.

To put it plainly, it is to draw someone else's brand on his own bag.

The surprise is that My Other Bag is burning because of this.

In fact, there are not only My Other Bag families in the LVWH, but also New York, USA.

Reason.

Reason has always been fond of spoof big brands. In their designer's work, C LINE has become CELINE DION (Celion Dion).

However, can these "spoofing brands" really make money by reputation of others? LVWH lawsuit My Other Bag case, the judge's conclusion is very thought-provoking.

We can see that LV is trying to protect its trademark rights.

But in some cases, the commodities of these Kuso should be regarded as a kind of vague compliment, which deserves to be laughed at, rather than brought to court.

MyOtherBag's use of LouisVuitton trademark is obviously for humor and banter purposes, not for inducement.

Confuse the two party.

In fact, this kind of behavior helps LVMH to reflect the uniqueness of brand design to some extent.

The judge's way of thinking may be that people choose to play a trick on you, indicating that they admit that you have a certain reputation.

Don't be so stingy about your brand.

SSUR, whose brand agent mentioned earlier, once said, "I want to pass on different messages and meanings to you, for example, tell people who are interested in this: Hey, this is not CHANEL, but CHANNEL.

Kuso is also a bold innovation, a completely different play, but also a challenge. "

In addition, compared with KUSO, more people are being criticized for Shanzhai.

It is a Hongkong brand, and has always been a self - censure, but many signs of Shanzhai are more obvious.

I am afraid that in addition to the bad quality tendency, Shanzhai film is the most dislike of deliberately deceive users, immoral.

However, the law is powerless.

In 1993, when Disney lost the lawsuit, he passed a message that such Shanzhai films could evade the law.

The defendant, Good Times Entertainment, followed Disney with Aladdin and beauty and the beast.

But the judge thought that unless Disney's film packaging had a unique element and the other side used it, the similarity could not be enough reason.

Of course, many people are not so disgusted with Shanzhai. Some people feel that innovation is not equal to nothing. Shanzhai is not equal to copying. People always look at the world on the shoulders of others. This is nothing. The word "Shanzhai" has been widely used in China.

Kuso is justified.

Shanzhai is not guilty.