It Is Important For Overseas Luxury Brands To Enter The Chinese Market Prudently.

Generally speaking, avoiding online sales may be harmful to brand positioning. Therefore, luxury brands that have already set up e-commerce websites in China have been very low-key, such as Cartire (Cartier).

Cartire pushes news to WeChat fans and lets messages spread only in platform communities.

Traditionally, luxury brands only provide store sales services, but only when the market is strong can they achieve sales results.

An e-commerce site with a marked price may allow rare customers and first purchases.

More comfortable enter the store.

If Chinese consumers see the price of local stores similar to those in Europe, price pparency can stimulate local consumption.

According to the KPMG survey, products under 4200 yuan will make consumers feel comfortable online shopping. They will feel comfortable buying online, up from 1200 yuan in 2014.

Under the appropriate incentive policy, Chinese consumers have more choices.

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Last year, "double eleven" sales record breaking, Alibaba sales nearly $14 billion, an increase of 60% over the previous year.

This year, many American retailers are cooperating with Dealmoon.

During the "double eleven" period, consumers buy the most American products, followed by Japan and Korea.

With the promotion of Alipay, online and offline shopping has become much easier. Chinese consumers can use Alipay to bind their bank accounts and pay for Bora payment.

In order to stimulate consumers to use Alipay, the Alibaba launched the "double 12" Shopping Festival, that is, on the day of December 12th, as long as consumers in stores, restaurants, cinemas, or other stores can get a corresponding discount from Alipay.

This activity enabled shoppers to shop in the shops, and over 900 thousand of the 28 million consumers were over 50 years old. Most of them learned how to use Alipay in order to participate in the "double 12" activities.

Although some retailers blame China's anti-corruption policy on the slump in the industry, the reason for the failure is not enough research to understand the complexity of the market.

Therefore, if we want to succeed in the Chinese market, luxury brands must cater to consumers' preferences and set up retail and marketing strategies to attract Chinese consumers.

In general, mobile phones are replacing wallets because of simplicity.

Owning an e-commerce website has more economic benefits than opening stores in potential markets. Many brands, such as Armani, Ferragamo and Chanel, have reduced the number of stores in China, increased the proportion of e-commerce business, and gradually found the balance between physical stores and online stores.