Zegna Sues Guangzhou ZSNOI Men'S Clothing Trademark Infringement Case To Come To A Close.

Zegna won 2 million yuan in trademark infringement.

The infringing brand is the Zsnoi (Jie Sheng) series of Guangzhou rich silver limited, and the brands such as ZZsnoi and Zsnoisport.

Because the trademark similar to Zegna was used in court in 2013 by Zegna.

Recently, Zegna sued Guangzhou ZSNOI menswear trademark infringement case finally won the lawsuit, awarded 2 million yuan.

In 2013, Hong En Tai, a world famous luxury Menswear Zegna (Zegna), issued 21 notification notices through the Guangzhou intermediate court to prosecute Guangzhou Fuyin Trading Co., Ltd. and its stores throughout the country to infringe Zegna's registered trademark exclusive rights, and requested the court to order the defendants to stop trademark infringement. The amount of compensation is said to be as high as 100 million yuan.

It is understood that Zegna (Zegna) is the world's most famous luxury men's wear brand in Italy, accounting for 30% of the world's men's clothing sales. Zegna ranks among the ten top fashion brands released by the World Luxury Association.

The ZSNOI (Jie Sheng) menswear operated by Guangzhou Fuyin Trading Co., Ltd. is a new fashion men's wear brand established in 2010. It coincides with the weakness of the traditional international luxury brand sales in China. Jenson men's clothing has been conquers by the light luxury marketing strategy, and has occupied a place in the high-end men's clothing market in just two years.

It can be seen that although the two brands differ greatly in brand pricing, sales channels, consumer groups and market size, Zegna has regarded Jay as a direct competitor.

For a long time, our country is lagging behind in the aspect of intellectual property protection. With the rapid development of China's economy, China's own brand is also rising rapidly. It seems that the simple trademark war has become the most outpost of the game between Chinese and foreign enterprises.

In contrast, foreign enterprises are more skilled in using intellectual property rights as a weapon to suppress competitors, especially those lacking in intellectual property protection.

Why did Zegna tell JE Sheng? The industry believes that this is because the former is right.

Attach importance to.

After the financial crisis in 2008, the global luxury market has shrunk dramatically, and Zegna is also doomed to fail.

However, since Zegna made China and greater China as a key target market in 2010, its revenues and profits have increased significantly. Revenue has increased from 797 million euros in 2009 to 1 billion 261 million euros in 2012, and its profit has increased from 17 million 300 thousand euros in 2009 to 130 million euros in 2012.

At this time, the company is naturally very concerned about the image and interests of the Chinese market.

Reporters learned that Fu Yin company's predecessor was a clothing trade company in Hongkong, originally a supplier of some high-end international brands, and later pferred to Guangzhou to run its own brand.

The trademark owner of Jay Sheng used to be a clothing dealer. In December 2009, he used his own name Pinyin initials ZS and NO.1 to design clothing brand logo, and eventually evolved into Zsnoi, Jie Sheng and other registered core trademarks and several external trademarks. In 2011, he authorized the company to use the brand.

A person in charge of the industry department of China Garment Association believes that this should be Zegna's marketing strategy: "only from the trademark, the designer may draw on Zegna's logo in design, but the whole logo content is completely different, and product positioning is completely different."

"But Zegna filed a lawsuit from north to south for 21 times, on the one hand, in order to enhance its popularity, but also deterred other manufacturers, pay attention to the content related to Zegna, and finally can boost consumer confidence, let us see that Zegna is very interested in" counterfeiting ", unlike some big brands, counterfeit products are full of streets.

The person in charge said.

Recently,

Suing Guangzhou ZSNOI menswear trademark infringement case finally won the lawsuit, awarded 2 million yuan.

Fu Yin company has made good achievements in making men's wear brand using Jester series trademark. In three years, it has opened 30 stores in famous department stores in many cities.

Fu Yin did not expect to be told by Zegna's "high-end atmosphere" luxury brand.

"Our position is

Their clients were former president Clinton, former French President Mitterrand, and Prince Charles of Britain...

"These two fundamental things are different from each other," Xu Zidong said.

"I don't think these two trademarks are like a tort, but the domestic brand should learn from Zegna's sense of rights."

A well-known clothing company general manager told reporters that her company had also received Kang Entai's lawyer's letter because of the hired designer's work for Zegna, so that the international brand awareness is very strong.