Wuhan Shopping Malls Busy Promotion, Rational Consumption Is Gradually Entering The Hearts Of People.

On Christmas Eve and Christmas, businesses attract consumers to give up with all kinds of rebates and rebates, so will consumers pay for it?

Reporters in the interview found that many consumers were not as enthusiastic as businessmen expected.

After the "double eleven", it has ushered in "double two". Consumers are tired of all kinds of promotional activities, and a lot of products need to be purchased before they are properly purchased.

Xu Qiang, Deputy Secretary General of the Wuhan electricity supplier Association, said consumers should remain calm and sober in the face of "dazzling" forms such as discounts, profits, rebates and gifts.

According to Wu Guang business circle staff, this Christmas is a working day, and it is rainy days. There are many inconveniences. However, around 10 in the morning, traffic flow around the business circle has obviously increased.

And Wu Shang square, a shopping guide, said, "early shopping customers, most of them are optimistic about the commodity list of" rainy day "family, they do not want to come to the Christmas Eve when people crowded again to pick the goods, but choose to advance a few days or even a few stars to buy all the goods you want to buy, just wait for Christmas Eve this day open payment, one-time spend tens of thousands of yuan or even 10 tens of thousands of yuan to buy the whole family needs, half a year or a year of cosmetics, accessories, bags, clothing shoes and hats, sports and leisure outdoor equipment, kitchen utensils, household appliances, bedding, children's clothing, etc. will be purchased.

"There are too many people to go in later."

Christmas Eve

Double, many owners to avoid traffic jams, choose the subway, bus to business circle shopping, dinner, even so is still overcrowded.

Yesterday, a number of shopping centers visited the popular business circle, and found that the one-stop shopping center with catering, entertainment, shopping and other formats was popular. Many restaurants lined up for several meters at the gate, and the major cinemas were also hard to get.

In the evening yesterday, reporters saw the decoration of a new Christmas tree at the shopping mall's Qun Guang square and Xu Dong's Star City and so on.

In fact, as early as a week ago, businesses began promotions.

Many businesses have not been able to wait for Christmas to start the promotion model.

The manager of the planning department told the Yangtze daily news that sales figures for this year were roughly the same as last year.

As of yesterday's 22 hours, the total retail sales of Wuhan Guangzhou general store exceeded 80 million, and the closing time was postponed to two o'clock in the morning.

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During this period, businesses will launch the biggest discount in the whole year, and borrow business opportunities to compete.

Wuhan International Plaza official told reporters that during the holidays, concentrated consumption power has become the focus of business competition, and its coverage is not limited to shopping malls.

Reporters visited Wuhan International Plaza to see the 7 floor of Moore film city also gathered a large number of people.

In the interview, reporters also found that customers who were easily impulsive and blind at the time of shopping are now becoming more rational.

"Before you see a discount, you buy it, regardless of whether you need it or not.

At present, there are so many reasons that we will choose the commodities we need according to our actual conditions.

Yesterday, Xu Zhang, who was shopping in Xudong shopping district, told reporters.

And the public Liu said: "by the end of the year, there are people who sell leaflets at major business circles and subway outlets, and others will drive promotional advertisements to your car.

To go shopping, it seems that there is not a shop without discount, it has been unable to distinguish who is more affordable.

I always insist on buying whatever I need, and I don't want to buy it if I don't need it. "

"In the past few years holidays, especially Christmas Eve, group buying and consumption and gift giving are common occurrences. With the continuous suppression of the three public consumption in recent years, these consumption have been greatly reduced and replaced by their own consumption."

A large business Superman told reporters that many people were shopping with a "show off" mentality and tended to choose conspicuous consumption.

Now customers are more pragmatic when shopping, and choose products that are cost-effective.