Why Did Lu'An Attract The Attention Of Bigwanda Wanda?

With the acceleration of urbanization, the partners of the three or four line cities do not delay and eat, drink and play in the spare time. The difference between the business life and the second line city is shrinking, but there is a lack of large shopping centers to meet the needs of the baby.

Such dislocation of supply and demand has been noticed by many keen developers.

In recent years, the leader of Wanda has been speeding up the construction of Wanda Plaza for friends living in the three or four line cities.

In the second half of this year, 26 Wanda Plaza opened in the country, with an average of one Monday, and mainly concentrated in three or four line cities.

"The three or four tier cities have higher consumer loyalty.

Even if Wanda opens more than 20 squares in Shanghai, it can only affect a fraction of Shanghai's population. In the three or four tier city, a Wanda Plaza can cover all the population.

In many three or four line cities, there is no good commercial complex, there are no good hotels, and Wanda Plaza is the first choice for the consumption of people.

Moreover, from the rate of return on investment rents, the three or four tier cities are higher than the second tier cities.

And in June of this year,

For 374 million 50 thousand yuan, it took the north side of Lu'an people's Park in Western Anhui Province, numbered six, 2015-9, and its land area is 124683 square meters, which marks the official location of Wanda Plaza in Lu'an.

If anyone mentioned "Wanxi" to you, that is, Lu'an is no doubt. This city has a long history, and its name is still the meaning of "six places are safe and never rebel". It connects Hefei to Anqing and south to Anhui.

Six there are 7 million 170 thousand people in the security City, 1 million 850 thousand in the municipal area, and 500 thousand in the city center. Last year, GDP exceeded 100 billion yuan, and the growth rate remained above 10%.

In 2013, the total retail sales in Lu'an amounted to 43 billion 400 million yuan, although the overall scale was limited, but the potential was large, and it maintained an annual growth rate of over 13%.

Its consumption expenditure data surpass the analogy of the city of Anqing, and the growth rate in recent three years has remained above 15%. The consumption power in similar cities is a bar.

The site of Wanda is close to the core business district of Lu'an, Wanxi business district. The business volume of the business circle is about 440 thousand square meters, and the consumer group is the whole guest level of the whole city, which is mainly middle and low class consumption, and some of them are medium and high grade.

In recent years, the business circle of the business circle has been mature, and the business circle of the peripheral area has gradually formed, and each has its own characteristics. The Meishan road has been connected with the city business circle in the north and South axes, but the highest and most mature business circle is still the West Anhui Road business circle.

The traditional commercial center is the new metropolis square of Wanxi Road business district. Due to the planning problems in the early years, the layout of the new commercial plaza has been plagued by the irregular business layout and parking difficulties. However, unlike the second tier cities, there are many commercial centers in the second tier cities. The new metropolis Plaza, as the traditional commercial center of Lu'an, still has strong exclusiveness.

But this does not prevent developers from aiming at Wanxi's investment hot spot.

In recent years, the Lu'an municipal government has intensified its efforts to improve the development environment, open wider to the outside world, attract more investment, and many large city complexes are being built. Huijin International Plaza is one of the representatives.

Huijin International Plaza is responsible for the development of Anhui Dongfang Jinhe Real Estate Development Co., Ltd., which is a HOPSC (urban complex) integrating business, residential, hotel apartments and theme clubs. The project is located on Wanxi Road, Jinan District, the core area of Lu'an. It is located in the center of the city, with a total construction area of about 720 thousand parties and an investment area of about 280 thousand. It is one of the "861" key projects in Anhui, and is regarded as the city landmark by the Lu'an municipal government.

As for consumers, the main body of their age is 18~35 years old, and the activity of young group is high. Among them, female consumers are higher than male consumers. The consumption market is mainly population-based counties and cities in Lu'an, while most consumers in Lu'an urban areas work in Lu'an.

At present, the project is provided by RET ruyd's exclusive investment agency service, the first 80 thousand square meters of centralized business, and plans to open for 17 years. The international chain fashion and catering brand is expected to be introduced to help Huijin to upgrade Lu'an's commercial market.