Jiangnan Cloth Two Degrees Into The United States Market And Branches

Jiangnan Buyi is still obsessed with the US market.

After entering the US market in 2009 and encountering Waterloo, the local designer brand Jiangnan cloth clothing once again entered the US market and opened a new store in Seattle Taigu Plaza Shopping Center.

According to independent fashion analyst Ma Gang, this is a careful test of water.

The person in charge of the overseas market of Jiangnan Buyi told reporters.

The Jiangnan cloth shop is operated by SightClassic company. The total area of the store is 200.

The price of SightClassic is supplied to the company at 60 percent off of the price, and the cost of goods and props in the early stage of SightClassic is nearly 600 thousand yuan, plus the cost of store decoration and so on. The total investment is about 1000000 yuan.

SightClassic announced its sales and operation rights in the United States on its official website. It also runs the flagship store on the Amazon.

But at present, reporters at SightClassic official website and Amazon have not yet seen the products of Jiangnan cloth.

He said that the scale of Jiangnan cloth clothing is not large in the Seattle store, and the way of agency management can be seen as an attempt.

"The agent of this store has some resources locally, and has the intention to open shop.

This is the maximum thrust of the store.

Brand overseas market responsible person said, "before taking the way of distribution buyout, dealers early investment is very large, mainly retail, shop back to the wholesale compared with the slow.

Now SightClassic wants to be the sole agent in the United States, and other companies that have the intention to join can consider being the next level agent.

SightClassic will go to the headquarters of Hangzhou every year for two orders, and the next level agents can directly purchase from SightClassic and save part of the cost.

The official also told the Beijing Business Daily reporter that the overall downturn in the garment industry and the pressure on foreign investment are relatively large. Therefore, the company's overseas expansion is very cautious, and it has put forward very high requirements for the qualification of dealers.