Swiss Watch TIG Hoya'S Jingdong Entry Is Not Very Good.

A wrist watch dealer in Hangzhou told reporters that the wrist watch with a retail price below RMB 30 thousand yuan is relatively good in the market and is far better than the "big watch" with a unit price of more than one hundred thousand yuan.

The "Christmas schedule", the traditional peak selling season, also confirms this statement.

"Relatively good sales are the brands of Tissot and Longines. Of course, the classic styles of Rolex and OMEGA are also better sold."

The dealer analysis said that 30 thousand yuan seems to be a watershed - the watch price below this price, the absolute price difference at home and abroad is not too big, consumers may prefer domestic purchase rather than overseas purchasing, "after all, sales are relatively inconvenient."

September 25th, a few days ago, Swiss luxury watch brand TAG Heuer announced that it will officially enter Jingdong, and opened the flagship store of TAG Heuer tiger Heuer.

It is understood that this is the first time that tigaruya has been stationed in China's electricity supplier channels. At present, the brand watches are sold online except for the exclusive stores. Its online channels are mainly purchased in the Jingdong global purchase and the luxury goods business Temple library network, while its Jingdong global purchase products belong to the third party agent sales.

The adjustment to the Jingdong or tiga Hoya's new strategic direction was in August of this year and affected by the economic situation, Tiago had closed the shop in Russell street, Tongluowan, Hongkong.

It is reported that tiger Heuer is the French luxury group LV MH (Luwei Ming Xuan) under the central watch brand, since last December, LVMH group watch business leader Biver conducted an internal personnel changes, replacing more than half of the top management.

Besides,

From this year's sharp price cuts, 7% in the UK, 8% in the mainland and the US, and 13% in Hongkong, China.

Not only tiger tiger, in the first half of this year,

The overall weakness of the industry and the depreciation of the renminbi once led to the shrinking of the market value of the major luxury brands.

It is reported that in August of this year,

The group's share price fell more than 5%, the market value evaporated nearly 9 billion dollars in two days, the Swiss watch group Swatch also fell by more than 5%, and the electricity supplier became the new choice of these luxury brands in China.

Burberry, Chanel, La Mer, COACH and so on have shoulder the third party e-commerce platform.

In fact, under the current market conditions, some of the mid-range brands of Swiss watches still live well.

For example, a few days ago, Tissot opened a shop in the golden section of Nanjing, and brought the new endorser Liu Yifei to the scene. It launched a grand release and lost no time to launch the Durul series table for the Christmas market.

The mechanical watches with 80 hours of power storage are priced at 5600 yuan for men's watches and 6450 yuan for women's watches.

In this regard, another Hangzhou watches dealers also agree.

The dealer had had a year-end discount, and some of the high-end watches were greatly discounted.

"In fact, it is necessary to quickly clean up this part of the sale of high-end watches, return the funds, to enter the table below 30 thousand yuan.

After all, the environment is not good, this interval is more efficient for us. "