Jordan Promotes Mobile Games For New Shoes.

In the Nike's second quarter earnings report released on Tuesday, the number of sales of official website's electricity supplier increased by 50%. In the conference call, they said that the Jordan brand was showing a "strong two digit growth" in the current quarter, compared with the growth of Nike's basketball business in 2016.

The good performance of the Jordan brand also explains why Nike group set up an annual sales target of 45 billion billion dollars in 2020 for this basketball sub brand in October.

This year, the group's investment in Jordan is obvious to all, and Jordan brand flagship store is set up all over the world. The front page of Nike brand official website has placed the Jordan brand in the first class directory.

Rather than invites various media outlets to launch a new product launch conference, Nike now seems to have abandoned the old-fashioned way, but is doing various articles on the Internet.

Previously we have reported that they chose to start a Carey Owen Kyrie 2 conference in the NBA 2K game.

Now, under the banner of Nike.

The brand Chris Paul - CP3.9 plans to make a mobile phone game to promote new shoes.

They found a digital proxy company AKQA developed a retro pixel wind game, players need to control the Chris Paul villain shuttle in Jordan full of brand elements of the city, let Paul play its symbolic dribbling action, to avoid obstacles and lasers on the road.

It uses Energy from Toronto rappers Drake and Hip Hop Producer Boi-1da.

This is the game address: Jordan.com/StrikingControl, you need to log in with your Nike+ account.

Jordan brand spokesman Brian Facchini said the company wanted to turn CP3.9's release into an interesting content for fans to experience.

AKQA is also integrated.

Resources, users can push #StrikingControl and add a Emoji to create their exclusive game props. Every score exceeds one player, and it will be displayed on Twitter account.

"Nike has done a good job in pition to the new media, which is not easy for an old tycoon."

Michael Binetti, an analyst at UBS Investment Bank, commented.

Their ambition is not only in the male market, but also in the Jordan season. The new sneakers have highlighted the status of women's money and made a special design. This is the strategy used by the group in another sub brand Converse (CONVERSE). In the future, we may see Jordan as a symbol of integration, reversion and movement into an increasingly neutral brand.