Puma Handbag Supplier Richard'S Handbag Is Not In Good Condition.

Trapped in rising costs, Puma (Puma) and other famous sports brands in Europe and the United States, many well-known brands of handbag suppliers, Li Wen handbag group is in deep trouble.

According to the profit warning issued by the handbags group, the company's net profit in the 2015 fiscal year ended December 31st will be 60% down compared with HK $33 million 390 thousand in the same period last year.

As for the reasons, the handbags indicated that the price of orders and prices continued to suffer mainly due to the rising labor costs in mainland China and fierce competition from manufacturers outside China, including Vietnam and Philippines.

The industry believes that in addition to increasing products

Besides, it is necessary to enable consumers to accept and integrate the brand from the brand as soon as possible, which requires a large number of marketing tools to cooperate.

If we should increase the new media and digital marketing, we should speed up the construction of the promotion channel of e-commerce.

Under the downward trend of the overall economy, opening up online and offline, reducing costs and fostering core competitiveness has become the only way out for all commercial enterprises to seek pformation and innovation. If we can not grasp the opportunity, we can only disappear.

In the spring tide.

It is understood that the main business of the handbag is the production, design and manufacture of famous brand handbag products in Europe and America through authorization, OEM and originality. It was listed on the HKEx in 2011.

The diversified development of the handbags and the administrative expenses resulted from it.

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For example, the sales and distribution costs of the handbags in the first half of the year were HK $24 million 300 thousand, an increase of 75.7% over the same period, while the administrative expenses for the payment of staff salaries increased by nearly 50%.

Although the high cost of product design and development of high-end products is high, the actual effect does not seem obvious.

This year, the handbag has been issued three warnings.

In the first half of the year, the turnover of the handbags decreased by 15.2% to HK $327 million, and net profit was only HK $6 million 172 thousand, down 70.7% from a year ago.

In the 2014 fiscal year, net profit was HK $33 million, down 53.9% from the same period last year.