How Do You Successfully Build Your Underwear Store?

Underwear is a close fitting object. The quality of the product is very important. What kind of brand you choose depends on your local economic level. It depends on your understanding of the strength and development plan behind the brand. There is always endless trouble with the opportunistic enterprise cooperation.

After a good brand is established, the right style must be chosen. However, the best selling styles of any brand in different places are not the same. Therefore, you need to adjust the inventory in time, mainly selling the best selling styles, which will also save money, speed up the process of customer selection, and enhance the customers' interest in products.

Besides, the comfort of products is very important, and there are no repeat customers in uncomfortable underwear. The combination of products is a very profound knowledge. We must have different series of products to fully meet the needs of women's underwear.

Underwear must be tried on, and absolutely not intuition, because the sizes of different brands are not the same, so responsible shop assistants should try to persuade customers to try them on, so as to ensure that the underwear worn by customers is comfortable and comfortable, and increase the customers' interest and return to the brand.

Business is bound to suffer from inventory problems. You will never be able to sell one hundred percent of the imported products. You must be decisive in dealing with the unsalable style. When dealing with this problem, you must deal with it, because backlog will only lead to an increasingly devaluation of the product, and at the same time, it will also bring greater financial pressure, resulting in the cash flow can not flow normally.

For overstocked products, they can be processed at a reduced price or as a promotional product. At the same time, you should regularly check your inventory, clearly understand the direction of the product and analyze it in detail. Sales data To reduce the risk of backlog.

Usually, targeted advertising can bring direct benefits. A small underwear store can not, of course, have lots of media advertisements to invest, but it can spend money on practical matters.

For example, in the main street, we should put some promotional activities to show banners, make a light box at the doorway, or send small bills, coupons, or carry out full gift activities in the concentrated area of the crowd, which can deepen your feelings and close the distance with your customers. At the same time, it is also a good excuse for you to maintain prices stable without discount. If conditions permit, there should be long-term promotions. At the same time, promotions should be constantly changed to give consumers a fresh feeling.

Underwear products customer Fidelity is much higher than fashion. Clothes often have too many styles, colors or seasonal choices to make women's interest shift. And the style and choice of underwear are much smaller. Underwear is a close fitting object, and it is easier to develop feelings in dress and women. Usually, the female consumers of brand underwear are general. purchase The number is around three brands. It takes time to cultivate loyal customers. Experiments show that a loyal customer will bring you about 5 customers at the very least, and these new customers may become loyal customers.

Keeping distance with old customers is a required course for a good store. By providing some unique services to the old customers, such as giving promotional gifts, sending greeting cards or sending blessings on birthdays or festivals, timely notification of promotional information, regular activities of some regular customers, fashion salons, and so on, to firmly stabilize the customer groups.