How To Build A Shopping Mall O2O: A New Way To Explore Traffic Realisation

Whether it's from online ordering to offline experience or online shopping, the O2O will connect online and offline, and become the necessary technology for all stores to operate in the future. Its core is how the market operators keep pace with the speed of technology and demand.

"If the shopping mall is a perceptible customer's intelligence, it will make the decision more simple and precise."

Wang Yong believes that the construction path of shopping center O2O system is "user correlation flow sticky data guidance flow precision guidance".

Online and offline integration, many traditional commercial centers are also trying to use the Internet + to participate in the operation of the mall. The APP and WeChat service numbers of various shopping malls are endless, but the actual results are not satisfactory.

"A lot of entity businesses are always thinking about one step, but under the condition that the membership is not up to a certain magnitude, it will not only attract the high cost of membership, but also make it difficult for member services to do well."

RET director Ruth said.

Data show that China's shopping mall in the world ranks first in the world, and there are about 3000 shopping centers in the country, but over 90% shopping centers follow the traditional management mode.

Therefore, similar to Xing Jun, who had substantial business management and operation experience, began to choose crossover, trying to use the Internet to pform traditional commercial operations.

"The future shopping malls will be pformed into the data, culture and financial hub of a region."

Xing Jun said that as the first commercial real estate wisdom in China

Cloud cat will emphasize the Internet thinking and technology and methods.

Operation upgrade.

Take investment as an example. In the past, merchants were invited to collect higher brand rents to sell to consumers. However, the cloud cat used the community's pre operation to establish core customers first, and then to join the merchants in connection with the brand according to their needs, so as to help the project achieve 300% of the crowd with the original cost of 30%.

At present, cloud cat has made Yifeng the Bund source as a cooperative project, and plans to form a standard mode to promote it.

There are many ways to reallocate traffic.

Last year, Tianjin's joy city had a mad kill Festival.

Brought 200 thousand members to the store.

In terms of turnover, 20 million of the businesses in the mall have sold their own businesses, while the over the counter shops selling temporary booths in the mall have sold 130 million yuan, including cars, just needed housing, Korean and Japanese tourism products, etc.

"The common feature of these products is that the target audience is the young member group of Yuecheng city."

Baidu, Tencent and Wanda, who do business, have begun to use their big membership data to understand the frequency, amount and preferences of these members, and to connect them and master them. Then, according to big data, the layout of merchants and merchants is adjusted so as to achieve "curve realisation".

Traffic can even be realized without sales.

At present, a well-known technology company is planning to set up a medical device in the shopping mall to provide consumers with free experience, so as to collect a lot of people's physical data and sell it to pharmaceutical companies, medical institutions and so on.

At the beginning of the flow and liquidity is unknown, the mall will still charge a fixed rent.

If sales are in good condition, the mall will be able to share the data revenue of the technology company.

"In fact, it is also imperative to rent the meter."

Wang Yong said that more and more brands are being channelized, for example, some fast fashion brands themselves are doing offline fitting and online shopping system construction, and this part of sales is unable to be monitored by sales monitoring equipment.

Once the purchase order in the future is directly generated by the APP of the brand, monitoring can not be started. This also forces the entity business to think about how to change the way of cash flow.