Home Textile Exhibition: New Channels For Cross Border Exchanges

This year, the home textile exhibition will hold a number of activities to promote exchanges and cooperation between exhibitors and buyers, service providers and designers. These activities will focus on cross-border activities.

At present, enterprises are faced with great challenges by expanding old channels, and everyone is exploring new channels.

For the new channel development, the industry leading enterprises are easy to cross the border, but most of the home textile enterprises are lacking in this aspect, but this is also very necessary for the enterprises.

Therefore, this year, the organizing committee continued to increase cross-border cooperation on the basis of last year's efforts to promote cooperation with designers.

Yang Zhaohua said, "we strongly invite buildings this year.

To cooperate with architects and hold talks at the exhibition site.

He said recently that the organizing committee has invited 8 outstanding domestic architectural designers and 8 high-end textile brand enterprises to cooperate. The purpose is to interpret the trend of understanding and application of the trend with the concept and expertise of the designers and the brand products as the theme of the 2016 international fashion home fashion trend "dream".

Starting from the theme of popular trend, we can achieve the proposition "composition".

In addition to the product and trend concept exhibition, the organizing committee has organized two forums on cross boundary cooperation of architectural designers.

Talking about the development of e-commerce, Yang Zhaohua pointed out: "e-commerce has developed very fast in recent years, 2014.

Electricity supplier turnover reached 82 billion 900 million yuan, an increase of 47% over the same period, and this year it is estimated that it will reach 110 billion yuan.

In recent years, some excellent domestic textile enterprises in China have made good achievements in the new channel, the electricity supplier, especially in China.

Such as Luo Lai, Fu Anna, mercury, Bo Yang, etc., the pace of online sales of home textiles is getting faster and faster, and the development of e-commerce has become a trend.

In addition, Yang Zhaohua also introduced that this year the organizing committee has increased the docking with furniture enterprises.

The organizing committee has increased its invitation to furniture enterprises in the past, especially the invitation to furniture brand enterprises.

At present, the feedback is very good. At least 50 top sofa furniture enterprises will be present at the forum.

Another cross-border cooperation is to increase cooperation with hotels. Last year, the organizing committee tried to invite 10 hotel purchasing managers, and this year will increase the scope of invitation.

Yang Zhaohua pointed out: "cross-border cooperation is what many companies want to do but can not do. In order to improve the service to exhibitors, the home textile association and the organizing committee have done a lot of work in the cross-border field."