The Key Secret To Enhance Store Performance?

Our employees at the front-line retail outlets are very clear about the fact that customers have a very low probability of asking for a bill, because it is unlikely that there will be customers coming in from shops and trying on goods, and then volunteered. I want to pay the bill and then pay the possibility of leaving. If so, it must be a small number of customers, and it must be an old customer, so the probability of customers taking the initiative to pay the bill is basically small.

We all know that the number of rational customers accounts for only 20% of the paction data of terminal retail stores.

It accounts for 80% of the total, while 80% of the 80% perceptual customers deal with the interest in visual production. Then, through the experience of trying out and the sales skills and skills of the store partners, it is because of the perceptual shopping group. When it comes to the desire of a customer from the visual attraction to the experience, and then to the desire to buy, how long will the impulse of buying really take?

Humanized

Analysis shows that in fact, 80% of customers are motivated to buy more than 15-20 minutes of excitement. That is to say, they are most likely to be traded in the 15 minute -20 minutes, and after more than 20 minutes, the customer's desire to buy will drop, resulting in a difficult paction or no paction.

We are more analyzing how to introduce customers into the store, because only

It is possible to enter a store before entering the shop, so the entry rate is the first hurdle of store performance.

When customers are drained into the store, the next thing is the commodity recommendation, because only by finding out the customers' demand points, matching the professional matching of the store partners, and successfully sending the customers to the fitting room, letting the customers experience the commodities, and feeling the visual enjoyment that the merchandise brings to them, then it is possible to have the next step of paying the bill.

Yes, maybe our first step in attracting customers into the store is very successful. Our second step of sending customers into fitting rooms is also very successful, but we must also understand that only customers pay the bill is called a deal, and what we often lack is not going to complete the payment guidance from the customer's release signal, but missed the best time to pay the bill.

We also analyzed on the above that only 20% of the rational customers were in the paction, and the proportion of the perceptual customers was as high as 80%. Also, it was analyzed that the hot spot of perceptual shopping was actually the best time to deal with only 15 minutes -20 minutes. If we missed the best time to pay the bill, the paction would become very difficult, because the customer would return to the rational shopping state.

The partners of our terminal retail outlets often miss the best time to do business, resulting in reactive power, which is a very intentional customer.