Product Pricing Strategy For Clothing Stores

As a business, no matter what pricing strategy is adopted, the ultimate goal is to make money, which requires that the formulation of prices must be based on cost and can not be sold below cost.

Therefore, in order to maintain the advantage of price competition, we must start from the source, purchase large quantities directly, reduce intermediate links, improve operational efficiency, strive for profits from factories, and so on. We should do everything possible to reduce costs and implement small profits but quick turnover to win at a low price.

Attract customers to buy their products in large quantities at low prices, and profit from related products.

Many current "foreign supermarkets" set low prices of electrical appliances to attract customers and earn profits on one kind of auxiliary equipment.

It is just the price of the "dragon tail" falling slightly down, giving people a lot of sense of decline.

For example, a price tag of 198 yuan and a marked price of 200 yuan often give people two levels of feeling, actually the difference is only 2 yuan, only 1%.

There is a supermarket milk powder 500g installed, priced at 9.30 yuan, and launched a 450g installed products, priced at 8.50 yuan, a good market, because consumers sometimes sensitive to weight is far below the price.

Careful calculation will show that the price of the two units is almost the same, and the latter is slightly higher.

According to the peak season of products and

Purchase time and quantity to decide whether to discount or discount.

Many stores offer "season sale".

This kind of pricing can not only attract consumers, but also effectively regulate the low flow of passengers in the off-season.

Ying men.

In view of consumers' consumption psychology, many "foreign supermarkets" are working out

When I like to leave a small tail on the price, in the merchandise it sells, the tail number is only about 15% of the integer number, and the final price of the commodity price around 85% is non integer, and the odd number is the main factor in the price tail.

A commodity priced at 99 yuan, people will feel cheaper than 100 yuan, priced 101 yuan, people will feel too expensive, compared with 99 yuan price seems to have gone up a step.

The use of psychological pricing strategy will give people the impression that store prices are very low on the whole so as to attract and retain customers.

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When consumers buy clothes, they often occupy an absolute proportion of perceptual factors. The cultural value and brand personality of brands should be reflected in the brand shops. While consumers are shopping, they enjoy the colorful clothing items as an additional enjoyment. The fashionable and beautiful shops will greatly stimulate the frequented customers and interest in shopping.

The visual merchandising of clothing and accessories should do well in product image, advertising image, marketing image, designer's image and brand spokesperson's image. It is the most important additional value factor of clothing brand in ensuring the good product quality.

The clothing brand should attract all parts of the country to join, business and attract consumers to become famous brands. We should make professional design and promotion strategies for image promotion.

First of all, we must do a good job in the visual system of clothing brand VI. Secondly, we must do a good job in the media image, which is the core of the long term profit and wide dissemination of the brand.

Commodity sales are regular. Different marketing strategies such as advertising and marketing are adopted in different stages of commodity planning.

Especially in recent years, the media which are widely used by enterprises, such as fast, wide audience, vivid and contagious newspapers and magazines, network, TV, outdoor advertisements and other clothing visual merchandising media, are flexible, timely and effective in carrying out a comprehensive publicity on clothing brands, making the market coverage of brands in the main sales areas higher and easier to be accepted and trusted by consumers.

Therefore, the display design, as the most direct way to improve the terminal image of clothing brand, has become the focus of many domestic clothing brands in recent years.

Brand is more and more valued in location selection, display techniques, window design and props development. It uses control of the overall image of store stores to form a unique brand style, attracting customers to blend in with people, stimulating customers' needs and guiding customers' consumption.

Clothing is the product of fashion. It is not only a kind of things that can be seen and touched, but also a spiritual culture.

Successful visual merchandising is not only to inform customers of sales information, but also to convey a unique brand culture. The ultimate goal of brand culture is to promote sales.