Two Tips For Choosing A Clothing Store To Help You

In the clothing location work, the first is the selection of sections through brand style.

Commercial streets in large cities have a natural division based on the style of the brand.

For example, in Hangzhou, the leisure wear commercial street is Yanan road while the women's wear is Wulin Road.

If you are a woman dress, although the flow of Yanan road is larger than that of Wulin Road, and the rent is higher than that of Wulin Road, if you choose the shop in Yanan Road, there is only one way to go.

Because the crowd there is large, but it is not your target customers.

In small cities, there may be only one commercial street. Generally speaking, there is a division of a road segment. For example, in the first half, the men's clothing brand is more concentrated, the middle section casual clothes are more concentrated, and the latter half is the women's clothing is more concentrated.

According to the local brand distribution, first find a range, no problem?

I have tutored some shops, and I have not heard a lot of questions about the shops before going to the shops. In the best commercial streets in the locality, the shop windows are also very ideal, so where is the problem of bad business?

For example, if you put women's clothing store on Wulin Road, you must be right, double doors are big enough, but your store is at the end of Wulin Road. In fact, from the point of view of profitability, you are not looking for a single facade in the best area of Wulin Road.

In fact, when choosing a store, a difference of 10 meters, 5 meters on the left side of an important building, and 5 meters on the right, etc., such two shops may be huge.

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When choosing a specific store, you need to consider the following aspects:

Such as shopping malls and local businesses are the best and most famous.

You should approach them as close as possible.

Don't be afraid of competition, but they will bring you popularity.

The flow of people on many sidewalks along the right side of the street may vary greatly.

The reasons may be the architectural characteristics (such as floor height, bus stop, brand distribution, etc.), sunshine time and so on.

Do not blindly pursue high rent.

Though in a sense, the higher the rent is, the better the store business is.

But suppose you invest 200 thousand in 50 years, and you choose a general store investment of 200 thousand and earn 150 thousand a year. What kind of choice will you make?

If you are in a

A 500 square shop may not feel a thing at all.

But if you open a 150 square shop in a county-level city, it may cause a great sensation.

Because the largest local shop is only seventy or eighty square meters, and most shops only have forty or fifty square meters, your area and image occupy an absolute advantage.

Local consumers will think that they have come to a big brand and good brand.

And the bigger the store, the lower the average square price.

If the main shopping street stores are not very easy to find, a little larger store is also acceptable.

Such investment is definitely worth it.

For example, it is best not to have a shop door, a higher level, the higher the higher the better, the lightness and ventilation in the shop and so on.