Matters Needing Attention In Decoration Of Casual Wear Shops

As the concept of dress tends to be independent, free and natural, casual clothing has become a large category, and has developed many categories, such as sports and leisure, business and leisure, home and leisure. According to Xiaobian Xiaobian, the clothing store owner can decorate the leisure clothes shop very flexibly and freely in the design of the storefront, so that it can complement each other with the characteristics of the clothing. The atmosphere in the shop must be relaxed and casual, and the merchandise should be watched and taken easily.

The decoration of a clothing store is more than just a single storefront. Renovation It requires a comprehensive consideration of many factors. In the aspect of casual wear shop image design, we should not move the previous set of standards, but we need to investigate the shops themselves and the surrounding environment. Pedestrian flow Direction, sunshine conditions, obstacles, color and style of shops around, and then according to these specific elements, according to the standard design.

Casual wear shops are very particular about lighting effects. Shops generally need two types of lamps: warm lamps and spotlights. The light from the warm lamp is warm and warm. It does not change the color of the clothes, it is suitable for lighting the clothes. The refraction of the spotlight is dazzling and beautiful, which makes the whole shop bright and bright, but it will make the light. clothing The color deviation is not suitable for fitting or fitting.

Because casual wear styles are varied and color changeable. If it is a single color clothing, store layout as concise as possible, color can be dominated by neutral tone, supplemented by other colors. If the clothing color is diverse, in the decoration color may use the contrast contrast, the contrast color, may also use the simple tone to decorate.

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In the clothing location work, the first is the selection of sections through brand style. The commercial street in big cities will have a natural division according to the brand style. For example, in Hangzhou, the leisure wear commercial street is Yanan road while the women's wear is Wulin Road. If you are a woman dress, although the flow of Yanan road is larger than that of Wulin Road, and the rent is higher than that of Wulin Road, if you choose the shop in Yanan Road, there is only one way to go. Because the crowd there is large, but it is not your target customers. In small cities, there may be only one commercial street. Generally speaking, there is a division of a road segment. For example, in the first half, the men's clothing brand is more concentrated, the middle section casual clothes are more concentrated, and the latter half is the women's clothing is more concentrated. According to the local brand distribution, first find a range, no problem?

I have tutored some shops, and I have not heard a lot of questions about the shops before going to the shops. In the best commercial streets in the locality, the shop windows are also very ideal, so where is the problem of bad business? For example, if you put women's clothing store on Wulin Road, you must be right, double doors are big enough, but your store is at the end of Wulin Road. In fact, from the point of view of profitability, you are not looking for a single facade in the best area of Wulin Road. In fact, when choosing a store, a difference of 10 meters, 5 meters on the left side of an important building, and 5 meters on the right, and so on, will make a huge difference between the two shops. When choosing a specific store, you need to consider the following aspects:

If shopping malls and local businesses have the best and most famous brand distribution, you should try to get close to them. Don't be afraid of competition, but they will bring you popularity.

The flow of people on many sidewalks along the right side of the street may vary greatly. The reasons may be the architectural characteristics (such as floor height, bus stop, brand distribution, etc.), sunshine time and so on.

Do not blindly pursue high rent. Though in a sense, the higher the rent is, the better the store business is. But suppose you invest 200 thousand in 50 years, and you choose a general store investment of 200 thousand and earn 150 thousand a year. What kind of choice will you make?

If you open a 500 square shop in a big city, you may not feel a thing at all. But if you open a 150 square shop in a county-level city, it may cause a great sensation. Because the largest local shop is only seventy or eighty square meters, and most shops only have forty or fifty square meters, your area and image occupy an absolute advantage. Local consumers will think that they have come to a big brand and good brand. And the bigger the store, the lower the average square price. If the main shopping street stores are not very easy to find, a little larger store is also acceptable. Such investment is definitely worth it.

For example, it is best not to have a shop door, a higher level, the higher the higher the better, the lightness and ventilation in the shop and so on.