Gome Online Sneak Into The Top Five Electricity Providers, What Are The Magic Tricks?

At the beginning of the new year, because of Ma Yun's inadvertent remarks about Jingdong, he put himself in the whirlpool of public opinion. Finally, Ma Yun had to apologize by micro-blog. The incident also triggered a controversy over whether the business model of Jingdong and Ali was the best.

This debate is of little significance. Whether it is Jingdong's proprietary mode or Ali's commercial real estate mode, it is precisely the advantage that they occupy the market. Both of them can go to the listing itself, which shows that both business forms can be accepted and recognized by the market today.

As an electronic business practitioner, what veterans are concerned about is the two polar modes, whether there are new commercial forms to infuse variables into this industry.

Comparing the data of domestic B2C electricity supplier released by 2014 and 2013 AI consulting, veterans found that in the top 10 e-commerce platform, one company was particularly eye-catching, that is Gome online, the market ranking from tenth to squeeze into the top five, becoming second only to Tmall, Jingdong, Suning, vip.com after fifth electronic business platform.

In these five enterprises, we find Gome and Suning are the new variables mentioned above. They all represent the new mode of pformation from traditional retailing to electric business, that is, the "store business" mode of store network integration.

The integration of shop and network is the viewpoint put forward by Li Lianzhu, chairman of the home appliance business leader, who is still living in the new home network.

Store network integration is to give full play to the advantages of network and offline stores to effectively match resources, so as to achieve the effect of 1+1 greater than 2.

The birth of the Internet has broken the space constraints of traditional physical stores, and has created a more efficient and shorter link path for businesses and consumers, which means that the cost will be lower.

At high unit price,

Relatively low industries, when they do not see concrete objects,

The decision making difficulty will be correspondingly higher.

At this point, the role of offline stores appears.

One side

It can become a central node connecting enterprises and consumers, and become an effective logistics distribution network. The installation of after-sales service network can greatly enhance user experience, especially when there are nationwide sales networks.

On the other hand, through the interaction between sales and customers, the offline store is also very valuable for improving the unit price of the product.

The electricity supplier mode represented by Gome Suning is the typical representative of this model.

According to the survey of the most popular 50 e-commerce websites in the US "FAVORITE 50", the top 10 e-commerce sites, except Amazon and eBay, are all traditional offline retailers.

The retail industry in the United States mainly refers to the "full channel", actually the "shop merchant" model mentioned in this article.

In fact, in the Internet era, especially the advent of the mobile Internet era, the concept of channel is becoming blurred, and consumers can naturally switch between various realistic and virtual shopping environments.

The retail industry in the United States has pointed out the direction for the domestic retailing industry, and has proved that this mode is feasible.

The model is feasible, but it does not mean that the retailer can succeed in pformation.

The best way to end up is to pform the determination, operation level and execution.