Breakthroughs In Core Customers Of Underwear Stores

There is such a small shop owner, at the beginning of the business, pay attention to the collection and collation of the core customers in this area. Whenever she first buys more than 80 yuan of products, he puts the customer as the core customer, giving the discount card to attract customers to buy it back, and when he returns to buy it, the discount range is more generous than once. So, when the number of loyal customers in her small shop exceeds 200, his monthly sales exceed 8000 yuan, because the new customers introduced by these core customers are constantly growing, and some new customers will soon become the core customers, becoming a new round of customer expansion source.

Often say that enterprises do

It is very difficult, but if we put the sense of brand indoctrination into the daily training of consumers, brand is just a carrier, and achieving the zero distance between products and customers is the essence of developing brand.

From a quantitative perspective, the development of a new customer is much more difficult than promoting the two purchase of the old customers. This is the subtle influence of the brand. If we follow this idea, set the goal of developing 20 core customers in the month.

Our stores believe that this quantitative result will make our business more smooth and profitable.

Sales in the whole industry can't soar.

Under the circumstances, we can not expect the manufacturers to do their best to advertise, nor can we expect to do the propaganda and sale methods first. Under the condition that the whole sales can not be pre controlled, we can make an accumulation through the accumulation of customers' quantifying.

Many stores all year round, if we have done customer statistics, we often find that customers who shop in a year and produce a small number of customers, usually they will repeat the purchase or even bring friends to buy, which leads to a topic, we should pay attention to the quantitative management of core customers.

We have to analyze, many shops say customers are more and more picky, and more and more attention to the extent of the discount, this is because many customers in a brand shop for the first time when the purchase of the first purchase of the brand and product is skeptical, if the first purchase of the idea of instilling a core customer, then the customer will gradually desalination of the demand for promotional gifts in the subsequent behavior of the desire to produce the brand, unwittingly, in fact, the brand has a strong identity to the customer.

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Generally speaking, there are basically several reasons why a good plan cannot be carried out.

First, the depth of understanding of things is not enough, do not grasp the key points of the matter, how can you expect your plan to be accepted and implemented by others willingly?

Two, there is a lack of systematic thinking and guarantee for the time, personnel, funds and incentive system in the implementation of the plan. For example, there may be no flexibility in time, so once external interference is not available, there is no guarantee of time.

Three, it is not tenacity to execute the plan. If you give up once in a setback, as long as you give up once, your subordinates will anticipate, then you will definitely discount when you push the plan again, so how can you expect the plan to be carried out satisfactorily?

The four is that the integration of resources is not enough enough. The implementation of any plan depends on effective communication. If we can not communicate effectively with each other and imagine a complete plan purely by ourselves, we can not expect the plan to be carried out.