Underwear Brand Image Management Breakthrough

Stereotyped, most of the environmental layout in most lingerie shops is the same.

We can use labels and brand names to make consumers remember our brands. At such a high cost, they have already spent the price, and we should hand in hand the brand image at the store level.

A store, according to the size of the area and the specificity of the surrounding environment, needs to decorate the facade of our brand according to the needs. In general, the brand requirements for the franchisee are very strict, especially the logo and color combination of the door.

Some people say that since the brand image is fixed and immutable, is it possible to break through the image management?

A mark, his color combinations usually have a variety of options, which in itself is suitable for different environments when applied, and if the design itself is not used by store businesses, it is very wasteful.

At present, most manufacturers and businesses have not applied this concept properly.

Therefore, the small olive shop is stacked up in a large number of red clothes. The pink underwear shop is buried in the middle of a row of barber shops and becomes a poor foil. Such examples are endless, in fact, as long as the brand is deep.

This embarrassment can be solved.

Some people will say, our products.

Is there any sign on the display rack? Yes, product labeling is everywhere, but from the identification system itself, the application of color and image endorsement in the store is the most important means of identification. We all see a lieutenant at the door of KFC. This is the most important tool for partitioning. In the green Pavilion, there are usually very abstract large patterns, which is an important tool to attract customers.

Imagine that there are lotus flowers and lotus flowers in the flower shop. What kind of effect is there? There are many flowers on the water surface. Why can't we find a way to sell it?

Let's take a look at a case. We all know that seven or eight of underwear brand ten is a color combination of red or pink as the keynote. No matter big red, red rose, purple red, pink or pink, in fact, for consumers, the red is just like an outer garment. It is worn on the outside, just worn outside. We see AVON, in different locations, its door color is different, but the shape of the logo is the same.

Underwear can also be so, as a sign, its main body is the shape difference, but the color here is studied as the object of our study.

The above said, different locations, different shops surrounding environment, decided that each shop his color sensitivity is different, in the mall opened shop, we must consider the surrounding clothing door, in the street shop, we need to see the next door shop several doors color and image, how to make their shop image jump out, this is the problem we consider.

Look at the shop inside again.

Combination.

Many businessmen pay attention to the warm shop environment, warm products with a warm atmosphere, think that customers will like this environment, so many customers outside the shop to see, is a certain brand, but once walked into the store, the brand of the feeling of vanished immediately, remember that not customers can not remember the brand, but the manufacturers themselves do not let customers remember your brand image.