Intellectual Property: Why Is It Better To Enter A Business To Purchase A Trademark Than A Registered Trademark?

Whether Tmall or Jingdong, the electricity supplier can not be separated from the trademark. In 2016, the number of trademark applications has reached 3 million 691 thousand, and the demand for trademark is increasing. Generally speaking, the period of registered trademark is about 1 years, and the average level of trademark registration is about 50% in the industry. The increasing number of similar trademarks has led to a continuous decline in the success rate of trademark registration. So when entering the electricity supplier, more people chose to buy trademarks. Then, what are the advantages of trademark purchase? Compared with trademark registration, why is it more appropriate to enter an electricity supplier to buy a trademark?

That is, buying and selling, and quickly grabbing the market.

Normally, Purchase trademark If you buy it, you can use it directly. You only need to sign an agreement with the trademark middleman. Through the form of trademark purchase, the Trademark Office will issue the notice of acceptance of the spanfer application within fifteen days after receiving the spanfer application. 6-8 months from the date of the establishment of the spanfer application, you can receive the certificate of approval of the spanfer of the trademark.

That is to say, the time of trademark spanfer takes about half a year. Then the time cost is converted, and the registration cost is far beyond the cost of purchase. For Internet Co, waiting may mean missing opportunities and draught. Time cost is the highest cost. To miss the market is to miss everything. Buying trademarks can save time and help enterprises to take the initiative and seize the market.

The success rate is higher than 98%.

In view of the long period of trademark registration, once register Failure will delay a lot of time, ruin excellent market opportunities, and direct purchase is not such a worry.

All trademarks purchased directly have been registered successfully, and have been verified through the State Trademark Office. legal effect Without risk, Tmall can save tens of thousands of deposits. The success rate of buying trademarks is very high, which can reach more than 98%.

Buying trademarks has a certain value added space.

Besides being used for mortgage financing, trademarks can also be realized through spanfer, licensing, auctioning, capital contribution, and other means.

For example, farmers in a farm want to expand the scale of farming and apply for loans to local banks. The bank staff went to the farm and looked at the farm. They were not very interested in the real estate of the farmers, but in the same way, he held the trademark of "Hua Bo", which he held personally. After assessment, the bank issued 1 million 500 thousand yuan loan to the farmer, and the plan of "expanding production" was successfully implemented.

Trademark mortgage has revitalized the intangible assets of enterprises, providing a feasible solution for the financing difficulties of enterprises. The same idea applies to e-commerce enterprises.

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Recently, the Information Office of the State Council held a press conference to point out that the level of electronic registration and informatization of trademark registration has been constantly improving, trademark credit supervision and big data supervision have been carried out steadily, effectively facilitating the registration of trademark registration, and strengthening the establishment of trademark administrative enforcement mechanism.

Since last year, the Trademark Bureau of the General Administration of industry and Commerce has conducted various research and fully demonstrated that the whole process of trademark registration has been carried out electronically, and the online application has been extended to all applicants from only trademark agencies, expanding the scope of acceptance of trademark online applications, increasing the proportion of Application on the trademark network, and providing efficient and convenient trademark registration services for applicants.

In 2016, more than 3 million trademark applications were registered online in China. At present, trademark online application accounts for 88% of the total application volume, and nearly 90% of trademark registration applications are submitted online. SAIC will strive to implement electronic registration of trademark registration this year or early next year, including the issuance of an electronic trademark registration certificate.

In terms of trademark protection, SAIC has promoted the establishment of a mechanism for combating infringement and counterfeiting, which is suitable for the reform of the commercial system, accelerated the construction of the national credit information publicity system, promoted the registration of trademark, trademark infringement and counterfeiting, and illegal trademark agency behavior into the public announcement system; based on the joint memorandum of cooperative supervision and joint disciplinary punishment signed by the 38 departments of the national development and Reform Commission and the General Administration of industry and commerce, and jointly carried out inter departmental information sharing and dishonesty, and strengthened the supervision of trademark credit.

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