Enterprise Development Chooses To Go Against The Market And Run Away.

In July 2014, it was known as the first fast fashion brand in China, and Ding Hui, the chairman of the board, lost contact with the creditors.

In early August, Xu Yunxu, chairman of tengxu dress, once regarded as the legendary enterprise of Wenzhou clothing industry, was rewarded by the Wenzhou police with his mother, Pan Yinmei, for absconding with cheating export tax rebates.

In the same month, news came out that Fujian's Quanzhou fast fashion brand owner, Mr. Zhang Rui, lost contact with him.

In addition to the head of the enterprise,

And the capital of those listed companies.

The slowdown in industry growth has led more companies to seek breakthroughs from other industries, and the financial sector has become the first choice.

However, how much of the financial sector the clothing industry is getting together is somewhat out of business.

In the past year,

Imitation and

Other private enterprises in the city jointly established the Limited by Share Ltd of Shanxi state bank, and crossed the world to buy e-business.

YOUNGOR Holdings Ningbo bank, its shareholding ratio directly to major shareholders.

Mei Bang apparel invested 525 million yuan to set up Shanghai's first private bank, Shanghai Huarui bank Limited by Share Ltd.

Seven wolves invested 300 million yuan to cooperate with Hong Kong capital to launch domestic RMB funds and invest in large and medium-sized domestic consumption and retail enterprises.

King of nine shares shares securities brokerage.

Although most enterprises take the "state policy to support the company's participation in private banks" as an excuse, the difficulty of the main business of garment industry is a reality that can not be ignored.

Diversification or response to policies may be a clever way to find a new way out in a less profitable industry.

Shanshan stock has already tasted the sweetness.

In from December 29th to 30th last year, it sold 10 million 43 thousand and 500 shares of Ningbo bank Limited by Share Ltd.

It is estimated that the investment income will be about 146 million yuan (pre tax), accounting for more than 10% of the company's net profit attributable to shareholders of Listed Companies in 2013.

Whether or not the money is used to make up for the decline of the main business, it is firm for the enterprise to have cash in hand.

Related links:

In October 2014, La Natsu Bell, a Chinese version of ZARA, was listed on the Hong Kong stock exchange.

A month later, Wien was listed on the Shanghai Stock Exchange.

Although the two companies do not have many listings, compared with the difficulties in the listing of women's clothing enterprises and the final results, the two companies have been able to get together and not easy.

Shenzhen women's clothing brand leader told the new financial reporter.

Compared with sportswear and men's wear industry, the market concentration of women's clothing industry is relatively low.

The scale is small and regional is strong. In the words of these people, "many are not strong, but many are not."

Public information shows that China's women's clothing industry has more than 6000 enterprises and more than 30 thousand brands.

"But there are very few women's clothing brands in the country, and sales can reach 1 billion per annum."

Although this situation is closely related to women's consumption habits, the small scale also hinders the listing of women's clothing enterprises, and women's clothing enterprises have become the hardest hit areas of IPO.

As early as 2012, La Natsu Bell was in line to sprint IPO, but until the end of May next year, he was announced by the CSRC "terminating censorship" and dreaming of A shares. He had no choice but to switch to Hongkong.

"Because the scale is small enough to meet the listing standards, some of them are not even listed.

Shoes and garment industry independent critic Ma Gang told New Financial reporter.

As we all know, when the industry is not good, the value of an enterprise will be underestimated.

Therefore, La Natsu Bell is known as "going against the market" or even "listing on the stock market".

Even so, the listing of the two companies has greatly encouraged the confidence of other "sisters".

"We also intend to continue to attack this year, after all, listing is beneficial to the improvement of corporate reputation and the replenish of capital flows."

The foregoing responsible person.